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Alright, time for the next installment of “X Is Not A Content Strategy”. I’ve decided to write a few posts around this because of the reception my post from last week, A Blog Is Not A Content Strategy, received from the community.

This week, we’re going to talk about linkbait. Linkbait is a term that was coined, apparently, by Aaron Wall of SEObook back in 2005 when he said if “”you are in a field that can’t build links naturally create linkbait” (source). To be clear, in this post I am talking about one-off linkbait pieces and not linkbait as part of a content strategy.

Continue Reading…

Content marketing has been around for years, but until recently Google was not making good on their word to rank content that deserves to rank. Instead, we could all easily find examples where sites were ranking off of low quality directories, link wheels, blog networks, and many other tactics. But since Penguin, Panda, and the myriad of other algorithm changes this year, SEOs have started to finally embrace content as a viable means, but we’re still running into old mindsets from clients, and honestly a lot of SEOs are not good at creating linkworthy content. Continue Reading…

America seems to be enamored with the idea of “overnight success”. We see people who become seemingly overnight sensations, often through discovery on Youtube, and are catapulted into the limelight. We see people on TV who become hyper-successful because they were on a reality show or something of the like. These people seem like “overnight successes”. I don’t think there’s any such thing, though.

Examples

Let’s look at a few of my favorite examples. Continue Reading…

One of the hardest parts of consulting, in my opinion, is figuring out which metrics matter to a business, and then reporting on those metrics to the client. Oftentimes, in my experience, businesses are not even sure which metrics to report on, so they report on as many as possible so as to not miss out on any important metrics.

Over time, I’ve better learned (though I’m admittedly still not incredible at it) to help my clients realize which metrics are important to their businesses, and more importantly often their bosses. Continue Reading…

Yesterday I gave away a best SEO blogs custom search engine. Today, I want to do the same for Local SEO blogs.

These are the best Local SEO blogs according to Dave Minchala, and here is a custom search engine for you.

Best Local SEO Blogs Custom Search Engine


Enjoy!

I was just chatting with my good buddy Dave Minchala about a recent change I saw in Google Maps (tl;DR HotelFinder is now integrated into it for me). A big long tweet chain started that brought in the heavy hitters of Local Search. Dave said:

 

That got me thinking – why not build it and share it? And while I’m at it, why not do it for the blogs that I know and trust and always go to for more information?

So here are two custom search engines for you to do just that. Continue Reading…

Recently I read an article called Content Marketing – Johnson & Johnson style. This article does an amazing job of dissecting some companies that are engaging in non-branded content marketing that supports their core business (mostly through internal advertising), namely Johnson & Johnson, American Express, AOL, the USPS, and GE.

This article flies in the face of people who say “My industry/niche is boring; how can I create linkworthy content?” To this I often think:

Boring content is only created by boring people. No industry is boring – only people are boring.

To combat this, I use a practice that I like to call B2C Linkbuilding for B2B Verticals. Continue Reading…

Agile Project Management

John Doherty —  September 7, 2012

There has been a lot of buzz around agile marketing/the agile methodology in the SEO/online marketing space in the past month or so.

I blame Jonathan Colman. First he did an interview here on this site, then he spoke at Mozcon, then he did a Whiteboard Friday, and all along the way for the past couple of years he has done presentations that have shaken things up.

He’s gotten SEOs started talking and thinking about agile marketing and project management. As SEOs/marketers, we’re not able to make developers get things done faster, but we are able to optimize how quickly we get things done for our clients (and then the work is onto them), unless we are doing the work directly on their sites for them in which case we are able to affect that timing.

So where and how do agile practices intersect with marketing? What if you’re a consultant – how do you do it? I’ve worked with a good number of clients up to this point, so I’d like to share with you my methodology for it. Now remember, I’m not one of those consultants who talks to their client, then goes away and prepares a 100 page document and presents it to them, then follows up with a phone call to discuss it. Continue Reading…

I’ve seen an alarming trend recently in startup websites. Most want to follow this model:

It’s not uncommon to see this sort of page on a startup’s website:

It’s super simple, just a few points, and a form (and this even asks for your phone number. Talk about asking for too much on the first date). And the reality is that it’s not going to rank for anything substantial because there is simply nothing useful on the page for the search engines to index and rank.

Today let’s talk about the difference between squeeze pages (directed towards conversion) and ranking pages (that can also convert, but will do so at a lower conversion rate). Continue Reading…

I’m Not Leaving SEO

John Doherty —  August 28, 2012

A bit of a personal post today folks.

Let’s be honest. The last few months have been ROUGH on SEO. We’ve had Penguin to deal with, the iAcquire deal seemed to polarize the industry in unforeseen ways, and there’s been some seeming ill-will around the industry blogs. There’s been a shift towards content marketing and of course we’ve had the “SEO is dead” posts that won’t seem to…die. Pardon me, I couldn’t resist.

Through all of this, I’ve had some good friends who have declared that they are leaving SEO. First it was my (now old) boss Tom Critchlow, who left Distilled in favor of greener pastures at the Google Creative Lab. I’m happy for him, but his departure leaves a void in the SEO thought leadership space. Continue Reading…