I recently read this post entitled The Curse of the Full Stack Marketer. I tweeted a few brief thoughts (a brief rant really) around this post, but now I think it needs a longer treatment. I also realize that there have been a few posts written as follow-ons but I’ve purposefully not read them so as to make this my own thoughts.
I think that there are a few elements at play that make this an interesting and tough topic (especially as someone who feels the tension very personally). Those include:
- The rockstar problem
- The meritocracy problem
- The individual vs manager dilemma
- The small vs big company challenges and differences
Let’s unpack each.
Read more about The Full Stack Marketer’s Valley Of Sorrow …