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Note from John: This is a guest post from my friend Mack Fogelson over at Mack Web Solutions, located in beautiful Colorado. I first met Mack at Linklove Boston in April 2012 and then had the pleasure to have more conversations with her at Mozcon. She’s a bright mind with a bright attitude and it’s a pleasure to have her guest posting!

We work in a pretty amazing industry. It is full of remarkably brilliant people, cutting edge knowledge, and never ending challenges. It’s also really competitive. You definitely have to do your fair share of the hustle in order to make a name for yourself as an SEO. This is where social media comes into play.

There are three reasons that you should care about building a social presence as an SEO:

  1. You know that social signals may be contributing to better rankings, so there’s no point in avoiding it any longer.
  2. There’s no way you can feel confident about recommending content and social media marketing to your clients if you don’t even use it yourself (ouch).
  3. And most importantly, social media allows you to connect with other humans. It’s a great way to meet people, maintain friendships, and foster business relationships.

Like anything in SEO, building and maintaining a social presence is hard work. And also like SEO, it can be incredibly rewarding. Continue Reading…