*EDIT* APPARENTLY THE &GL=NP IS BAD INFORMATION. I AM UNABLE TO FIND WHERE I GOT THIS QUERY FROM, AND THIS GOOGLE COUNTRY CODES PAGE SAYS “NP” IS NEPAL. I HAVE CORRECTED BELOW. I APOLOGIZE FOR THE MISINFORMATION* 7/14 3:45PM
As a beginner, what do you learn about first? If you’re like most of us, it’s keyword rankings. We go and plug in some search queries, see where different articles rank, and write them down. If we’re lucky, we can keep track of them in Advanced Web Rankings or the (link) SEOmoz Pro App.
Once you’ve been around a while, though, you’ll read about and notice different people seeing different rankings for different posts. Sometimes you’ll see “So-and-so +1d this post”.
This is all fine and good, and I sometimes I think we need to quit worrying about global rankings, but unfortunately two things are true: 1) not everyone searches while logged into Google, and thus their results are not as customized, and 2) sometimes rankings are an important KPI (key performance indicator) for a client.
So how do we find out what the global rankings are, quickly, without hsving to use a (link to Moz Rank Checker) rank checking tool? Sometimes we need to check these things quickly, after all.
Here are some tips and little bits of code to append to the end of your search URLs.
This first little beauty turns off personalization in Google. It is an amazingly powerful string of 6 characters! All you have to do is attach it onto the end of a search URL string, press Enter, and SHIZAM – magic. You can watch the rankings change before your very eyes.
&gl=np This second little beauty turns off location personalization (no, &pws=0 doesn’t do that). You use this in exactly the same way as &pws=0, by attaching it to the end of a search URL string. Once again, add it in and BOOM – magic again.
What did I tell you? Magic again. Powerful useful magic.
Combine and automate for maximum power
Now comes the real fun. Let’s build out some custom search engines in Google Chrome that you can then use going forward in your web searching ways to better hone the results that you are seeing.
Step 1 – Click the grey wrench and select “Options”
Step 2 – Select Manage Search Engines and scroll down to the bottom.
Step 3 – Enter a name for your new custom search engine.
Step 4 – Enter a keyword to use for a shortcut (I call this one “dpz”). The purpose of the keyword is explained in step 8.
Step 4 – Enter a general Google search query. This one works great: (http://www.google.com/search?q=%s)
Step 5 – Add “&pws=0
&gl=np” (without the quotes of course) to the end of the URL string. Now your string should be “http://www.google.com/search?q=%s&pws=0 &gl=np“.
Step 6 – Save
Step 7 – Mouse over your newly created custom search engine and select “Make default”
Step 8 – The previous step put your newly minted search engine in the top bar, like so:
Now, click “Make Default” on the normal Google search engine, and you’re back to normal.
Step 9 – There we go! Now when you want to search using a depersonalized and location-agnostic query, simply type “dpz”, press space, and then type your query.
Questions? Comments? I love them!
Also, did you find this post helpful? Why not share it with your friends? Tweet