Get Executive Management to Approve Anything

Get Executive Management to Approve Anything

*Note from John: Today’s guest post comes from Ryan McLaughlin, who is the Director of Marketing at Clarity Ventures. He lives in Austin, TX and can be found on Twitter @recalibrate.

Back in the spring of 2011 I decided to step away from the boutique internet marketing agency that I co-founded, move to Austin, and join the core team of a growing software company named Clarity Ventures to lead its marketing initiatives. That time represented a lot of changes for me professionally, but one of the biggest adjustments I had to make was moving from a book of small business clients to one full of Fortune 500s, funded startups, and prominent mid-sized businesses.

I quickly realized that client relationships as I knew them were going to be much different, and I was playing an entirely different ballgame. Read more about Get Executive Management to Approve Anything

A Microsite Strategy To Create Content That Converts

A Microsite Strategy To Create Content That Converts

The internet has revolutionized the sales cycle from destroying old revenue models and creating large communities where your customers will talk about you whether you are part of the conversation or not. In fact the research below showed 79% of respondents were doing 50% or more of their shopping research online:

Online Research Is Domating the Sales Cycle

Source

That means it’s more important than ever to get yourself into that conversation and create content that your users want to engage with. By marketing with content you can reach potential customers while they are forming those critical opinions early in the sales cycle. This method is a great way to start investing slowly and methodically focusing on the kind of material that will drive conversions. Read more about A Microsite Strategy To Create Content That Converts

Google Webmaster Tools – What’s it good for? (Part 1) [Guest Post]

Google Webmaster Tools – What’s it good for? (Part 1) [Guest Post]

This is a guest post from Alex Petrovic,  the Advanced SEO strategist and Link building team leader at the  Dejan SEO company in Australia. This is the first of two posts from Alex, one published this year and the next in January. Follow him on Twitter and Google+.


Each time I ask for a show of hands of those who actively use Google Webmaster Tools it’s around 10% of the auditorium. It always leaves me puzzled as there is so much good information in there and many choose not to make use of it. This article is for those who ignore Google’s own data about their website and seek help everywhere else. But if you think I am writing only for beginners, then you’re wrong.

Read more about Google Webmaster Tools – What’s it good for? (Part 1) [Guest Post]