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Design that Drives Action by Brian Zmijewski at Mozcon 2011

John Doherty —  July 28, 2011
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Brian Zmijewski was an unknown name to me before Mozcon 2011. When he took to the stage however, his content blew everyone away. Brian talked on many different examples that he has seen and experienced. What surprised me was at the end when he said that they do not do much A/B and/or multivariate testing. This may be all well and good for large brands, but you have to be careful of this especially on the Mom and Pop Shop level.


Here is his Storify:

John Doherty

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Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.