Home | Search Engine Optimization | Design that Drives Action by Brian Zmijewski at Mozcon 2011

Design that Drives Action by Brian Zmijewski at Mozcon 2011

John Doherty —  July 28, 2011
  • Buffer
  • Vote on Hacker News
  • Sharebar
  • Buffer
  • Vote on Hacker News

Brian Zmijewski was an unknown name to me before Mozcon 2011. When he took to the stage however, his content blew everyone away. Brian talked on many different examples that he has seen and experienced. What surprised me was at the end when he said that they do not do much A/B and/or multivariate testing. This may be all well and good for large brands, but you have to be careful of this especially on the Mom and Pop Shop level.


Here is his Storify:


John Doherty

Posts

I'm the new (as of October 2013) Online Marketing Manager of Hotpads.com, soon to be based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, explore new and interesting food in New York, ski, rock climb, and update my Twitter and Google+ accounts.