Brian Carter followed Martin to teach us his ways of going viral on Facebook. His style verged on hilarity a lot of time (I think my favorite quote was where he said “If Alex’s talk last night was a Ted talk, this is a Bill & Ted talk”), Brian delivered solid information that had all of us awed. His main points were about just how smart it is to advertise on Facebook, because right now click through rates and the cost per customer are at Adwords levels circa 2003. Basically, if you’re not on there, you’re dumb.
Here’s his Storify recap: