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How Big Brands Can Compete in Tough SERPs without Risk with Adam Audette

John Doherty —  August 1, 2011
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Adam Audette had the joy of waking us up on Friday morning, which as anyone who has attended Mozcon will tell you is the toughest spot to have because Friday morning is the morning after the Garage party. Adam, however, started with a bang and showed us real examples of how he has worked creatively to work with complicated site architectures to drive large amounts of organic traffic to sites like Zappos.


Here’s his Storify recap:


John Doherty

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I'm the Senior Marketing Manager of HotPads.com, based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter and Google+ accounts.