How Big Brands Can Compete in Tough SERPs without Risk with Adam Audette

Adam Audette had the joy of waking us up on Friday morning, which as anyone who has attended Mozcon will tell you is the toughest spot to have because Friday morning is the morning after the Garage party. Adam, however, started with a bang and showed us real examples of how he has worked creatively to work with complicated site architectures to drive large amounts of organic traffic to sites like Zappos.

Here’s his Storify recap: