Matthew Brown from Audience Wise in Portland, Oregon introduced many of us to the idea of Linked Data, which is essentially a web of content that you can pull into your pages to provide a more custom and high-quality experience to your website pages. Matt gave many interesting ideas about how to structure the content on your site. He also gave some interesting ideas for seeding linkbait, which was probably my biggest takeaway.
Well done, Matt!
Here’s his Storify: