You may or may not know that I am an adrenaline sports junkie. As a rock climber, skier, bike rider, and a recent first time skydiver (with plans to get my certification), I love watching content involving these sports. In fact, one of my Saturday rituals is to read an article or two on 99U, formerly The99Percent, and then to see what is live on RedBull TV.
That is, until I discovered the magic of GoPro’s content and now that is a go-to.
GoPro recently launched their Hero3 camera, which is considerably lighter, faster, and better (also more expensive) than my Hero2 which I bought a few months ago to chronicle my bicycle journeys around Brooklyn and NYC.
I had always wondered why GoPro didn’t do more marketing, and was genuinely curious what they would do when they launched a new product. After all, I’m pretty interested in viral marketing product launches, so let’s examine what GoPro did and how they successfully launched their new product.