A few weeks ago I was talking with some fellow SEOs about websites (shocker, right?). Somehow we got onto the topic of the flyout plugins that you see on a lot of news websites such as the New York Times and tech websites like Mashable.
During the course of the conversation, a couple of them remarked that they “always click that thing, man”. I noted that I always see it, but that those flyouts tend to annoy me. This conversation got the wheels turning in my brain, though, so I decided to run a little test on you guys.
I apologize. Not really, but I thought I’d try to make you feel better for being my unknown guinea pigs. So I thank you for your participation.
I installed a Flyout Plugin
The metrics I was watching were:
- Time on site
- Pageviews per visit
- Bounce Rate
If you operate a blog and it makes sense to do so, install a flyout plugin. Your metrics will thank you.