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Retargeting with @JoannaLord at #mozcon

John Doherty —  July 28, 2011
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Joanna Lord is Moz’s paid marketing ninja. She’s responsible for us seeing Rand and Roger Mozbot all over the Internet for the past few months. Joanna is a delight to be around, but mostly I respect her because she’s really frickin smart and is very open to talking about her mistakes. She gave some great wisdom about retargeting.

Here’s a Storify I put together about some tweets from her talk:

John Doherty


Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.