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Schema-ing: How to Catch the Wave for the Next Generation Web with Stefan Weitz

John Doherty —  July 30, 2011
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Next up on Thursday was Stefan Weitz from Bing. His talk centered around structured data and how search engines are going to be seeing structured data, especially the new Schema.org microdata, both now and in the future. Us search marketers often have to rely on testing and hearsay in order to know where we should focus our efforts, so hearing directly from Stefan was an education to all of us.


Here’s his Storify:

John Doherty

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Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.