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Schema-ing: How to Catch the Wave for the Next Generation Web with Stefan Weitz

John Doherty —  July 30, 2011
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Next up on Thursday was Stefan Weitz from Bing. His talk centered around structured data and how search engines are going to be seeing structured data, especially the new Schema.org microdata, both now and in the future. Us search marketers often have to rely on testing and hearsay in order to know where we should focus our efforts, so hearing directly from Stefan was an education to all of us.


Here’s his Storify:


John Doherty

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I'm the Senior Marketing Manager of HotPads.com, based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter and Google+ accounts.