Late last week I set up a poll asking the question “Do you click PPC ads organically?” I set up the poll because a few weeks ago I sent out a tweet asking my Twitter followers, who are almost all SEOs, if they click PPC ads when searching. The response I got was more than I expected, so I wanted to see if the sentiments held true across the board.
My hypothesis was that the poll I set up would show that very few SEOs click PPC ads organically when searching. I tried to differentiate that clicking PCC ads when doing competitor analysis did not qualify as “organic”.
The results surprised me.
44% (14 of the 32) said Yes. As I said, I expected this number to be a lot smaller.
56% (18 of 32) said No. Once again, this is fewer than I expected.
Did you answer the poll? Would you like to share why you said yes or no? In what instances do you click PPC ads when searching outside of work?
I’d love to hear your answers. I think understanding user intent is important when doing SEO and online (inbound) marketing, so maybe we can learn something together.
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