Writing frequently on a blog is hard. I’ve realized this over the past 6 months as I’ve started this site and tried to write on it frequently, providing value with each post. When a good article takes 6-8 hours of time to write, twice a week is an investment. Do this for months (or years) on end and you are bound to have periods where you think “Wow, I have nothing to write about”.
What do you do?
Use Google Analytics!
Use Google Analytics Search Data for Blog Post Ideas
Here’s what I do to find inspiration for new posts:
Fire up Analytics and navigate to Traffic Sources -> Incoming Sources -> Search -> Organic. Here’s where it is:
Sort your keywords by Lowest to Highest so that you see the longtail terms that have brought traffic:
Now scour through the keywords to see what is driving traffic and where you can build out content to get more traffic. Here’s a snapshot of the keywords I find in my Analytics that maybe I should target:
Of course, now comes the hard part of fleshing out the content and making it worthy of publishing and adding to the conversation (not becoming part of the ever-increasing SEO noise). But that’s also the fun part, right?