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Using Google Analytics for Blog Post Ideas

John Doherty —  July 27, 2011
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Writing frequently on a blog is hard. I’ve realized this over the past 6 months as I’ve started this site and tried to write on it frequently, providing value with each post. When a good article takes 6-8 hours of time to write, twice a week is an investment. Do this for months (or years) on end and you are bound to have periods where you think “Wow, I have nothing to write about”.

What do you do?

Use Google Analytics!

Use Google Analytics Search Data for Blog Post Ideas

Here’s what I do to find inspiration for new posts:

Fire up Analytics and navigate to Traffic Sources -> Incoming Sources -> Search -> Organic. Here’s where it is:

Sort your keywords by Lowest to Highest so that you see the longtail terms that have brought traffic:

Now scour through the keywords to see what is driving traffic and where you can build out content to get more traffic. Here’s a snapshot of the keywords I find in my Analytics that maybe I should target:

Look at them all!

Of course, now comes the hard part of fleshing out the content and making it worthy of publishing and adding to the conversation (not becoming part of the ever-increasing SEO noise). But that’s also the fun part, right?

Happy blogging!

John Doherty


I'm the Senior Marketing Manager of HotPads.com, based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter and Google+ accounts.

5 responses to Using Google Analytics for Blog Post Ideas

  1. Good idea, gonna try that soon.

  2. I’ve tried doing this a few times and it really does seem to help bring in more of that longtail search. My problem is getting motivated to write the kind of content that is worthy of links and engages the user. Any tips for that? haha.

    • Haha that’s a great question Sam. I do it because I love it. I love teaching and providing new knowledge to people. You can just email me your ideas and I’ll write about them! Just kidding.

      Thanks for the comment!

  3. Google analytics have updated its application and added four new features in it for better traffic monitoring purpose. Theses all are significant enough to deal with acquired results.
    Google Analytics Real-Time
    Multi-Channel Funnels
    Mobile Reporting
    Flow Visualization