Adding PageLoadTime to a WP Blog

Recently a lot of talk has been going around SEO circles about the new Google Analytics ability to track the time it takes for your page to load.

Tom gave this little tidbit of help

I use WordPress for this site, and I got curious about how to add in the PageLoadTime part of the script using my WordPress Admin.

I have installed Google Analyticator on my site to help with the Analytics validation. It makes everything really easy. Here is how I added the PageLoadTime script to my site:

Easy Steps

Step 1: Log into your WordPress admin area.

Step 2: Navigate to Google Analyticator. It will be in your sidebar under “Settings -> Google Analytics”:

Step 3: Navigate down the page until you find “Additional Tracking Code (after Tracker Initialization)”:


You want the code after GA has initialized, so that the data is tracked.

Step 4: Enter this code into the box:


Step 5: Look at your site to make sure it has entered correctly. Your tracking script should look thus:

The bottom line is the line of code we just added. My UA number is redacted.

*Note* Numbers will not start appearing in your Analytics right away. According to this post by Optimisation Beacon, data will begin appearing after a few hundred pageviews.

Wait, where do I find this in Analytics?

First, make sure you are using the NEW Analytics. I believe it has been rolled out to everyone.

You can find Site Speed on your site’s Analytics Dashboard under Content -> Site Speed. This is where it is, visually:

Happy optimizing!

Other articles about PageLoadTime


Webmaster Forum help page from Google

13 thoughts on “Adding PageLoadTime to a WP Blog

  1. Did this today – looking forward to seeing the results tomorrow morning. Got a feeling I’m going to be spending the day compressing stuff! Idea for your next post – reducing page load times for noobs!

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  4. Nice. Excited to give this a shot. When I add it to my analytics code (via Google Analytics for WordPress Configuration) and videw the source, I see:


    Do those extra \’s make a difference? Are they going to break the code?

    1. John –
      I don’t think it should have done that. You need to have exactly what I designated to put.

      I am honestly not sure how it works adding with Google Analytics. Is there an option for adding “After Initialization”? How did you input the code? I guess what I am asking is if there is a place provided to input custom code.

      1. I put it in as you stated, but when I submit, it adds the slashes. I feel like I’ve seen this happen before in other instances.

        I removed Google Analytics for WordPress and installed Analyticator – that seemed to do the trick.

        Thanks again!

    1. My bad, I didn’t see your post until after I uninstalled Yoast’s plugin. I think I’ll probably just stick with Analyticator, I have no real preference as long as the GA data is being gathered. Thanks for taking the time to share that though, I appreciate it!

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  6. Good idea redacting your UA code!

    I forgot to do that and have had several sites showing up in my unfiltered profile… 🙁

    Luckily I’ve had it happen to me before, so I was prepared for it.

  7. Pingback: Google Analytics Now Tracks Page Load Speed | New Age Website Marketing

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