Free Agency EHR Calculator

What Is Your Agency's True Effective Hourly Rate?

Most agencies don't bill by the hour — but your effective hourly rate reveals the real health of your business. Enter your numbers and find out exactly where you stand.

What is an Effective Hourly Rate (EHR)? Your EHR is simply your total monthly revenue divided by the total hours you and your team worked that month. Most agencies don't bill by the hour — but your EHR tells you how much you're actually earning per hour of effort. A healthy agency EHR should be at least 4× your average blended team cost per hour. If it's not, your margins are getting eaten — and this calculator will show you exactly how much.

Tell me about your agency

3 numbers. 60 seconds. A picture of your agency's efficiency most owners have never seen clearly.


How much revenue did you bring in last month?

$

You + your team combined (if you have one)

hrs

Even if you don't bill hourly, what is your desired hourly rate?

$
Please fill in all fields correctly before calculating.

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YOUR ACTUAL EFFECTIVE HOURLY RATE

$0

vs. your ideal rate of $0/hr

Your EHR breakdown

Actual EHR

$0/hr

What you're actually earning per hour worked

Ideal EHR

$0/hr

Your target rate per hour

Monthly Revenue

$0

Last month's total revenue

Annual Gap Impact

$0

What this difference costs (or earns) you per year

Two levers to move your EHR up

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Raise your rates

The fastest way to increase your EHR is to charge more for the same hours. If you're not sure what your services are actually worth — or how big the gap is between what you charge and what you could charge — use the pricing calculator to find out.

Use the Agency Pricing Calculator →
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Reduce your delivery cost

The other lever is cutting the hours it takes to deliver the same result. Every hour you remove from delivery — through better systems, smarter delegation, or tighter scope — directly increases your EHR without touching your pricing. This is where great agencies build real margin.

Get Your Free 5-Step Action Plan

Enter your name and email below and I'll send you 5 actionable ways to increase your effective hourly rate — and therefore your margins and profit.

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