Three Tenets of Content Marketing
This post is about content marketing, which is a hot topic these days and one that I fear is a bit nebulous to people. Tom Critchlow recently wrote The Time for Content Marketing is Now on the Distilled blog, where he gave some very inspirational and actionable insights into content marketing. I read this post by Michael Hyatt recently as well, and while it does not go nearly as in-depth as I would have liked, he’s on the right path. Great content before traffic and rankings.
I’ve also recently been disheartened by the amount of low-quality content that many people online seem intent on creating. Whether it’s bad infographics, recycled blog posts, or content for the sake of content because someone’s been told to “have a blog” and “update it frequently”, we are inundated with an overload of content that adds nothing to the global conversation.
I also saw this tweet from Russ (who I GREATLY respect as an SEO and a friend):
What is the difference between “content marketing” and a “video”. Seems like most examples are glorified commercials online.
— rjonesx (@rjonesx) February 24, 2012
That’s what this post is about. Showing what great content is outside of video (but including it as well). Adding to the content marketing conversation. Read more about Three Tenets of Content Marketing …