All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.
Day 2 of SEOmoz’s 2011 Mozcon was once again packed with incredible speakers, including one of my favorite SEO speakers and also a super nice guy, Wil Reynolds. We also had the joy of listening to Stefan Weitz from Bing talking about structured data (which was not a yawner, by the way) and Alex Schultz, […]
Mozcon had the amazing opportunity to listen to Facebook’s Director of Growth, Alex Schultz, talk about Facebook’s Hidden Marketing Opportunities. In a Ted or Steve Jobs-esque talk where he wowed us with incredible insights without any slides and just a big FACEBOOK blue screen behind him, Alex’s information was both powerful and actionable. Follow @alexschultz […]
Stephen Pavlovich was a completely unknown name to me prior to Mozcon, but after his presentation he is a name that I am going to look out for. Stephen has successfully tested and driven more traffic to websites of all sizes, and he gave us a lot of tools and ideas to use for testing […]
Kristy Bolsinger is a Social Business Consultant with Ant’s Eye View in Seattle. A well known and loved face on the conference circuit, Kristy gave an inspired talk about engaging with, measuring, and leveraging your community for both a social boost and SEO productivity. She focused on everything from tools to monitor your community, ways […]
Eytan Seidman, formerly of Microsoft, co-founded Oyster.com to add value to and compete in the hotels space online. In less than 4 years, they have gone from obscurity to rocking the longtail of searches and they frequently appear on the first page for head terms as well. They are tenacious about linkbuilding and providing value […]
Melanie Mitchell, who works at Digitas in Chicago Illinois talked on how paid search and organic can work together to increase business. During her talk, Melanie gave incredibly interesting data about how paid search affected organic rankings on large sites, such as AOL, during her experience. Follow @MelanieMitchell Here’s her Storify: View “Paid + Organic: […]
Matthew Brown from Audience Wise in Portland, Oregon introduced many of us to the idea of Linked Data, which is essentially a web of content that you can pull into your pages to provide a more custom and high-quality experience to your website pages. Matt gave many interesting ideas about how to structure the content […]
Next up on Thursday was Stefan Weitz from Bing. His talk centered around structured data and how search engines are going to be seeing structured data, especially the new Schema.org microdata, both now and in the future. Us search marketers often have to rely on testing and hearsay in order to know where we should […]
Bill Leake from Apogee Results in Texas got up on Tuesday morning to energize us and take us to school on how to not only earn outsized results in Paid Search, but also how to dominate SERP real estate and use different SEM strategies together to increase your CTR and to lower cost-per-acquisition. He provided […]
Wednesday was the first day of Mozcon in Seattle, WA. I’ve been to a couple of SEO conferences, two Distilled conferences to be exact and I wrote recaps of London here and Boston here. Mozcon has continued to raise the bar for SEO conferences I think, and here are links to Storify renditions of the […]
Tony Wright has been around the SEO and startup world for quite some time. He was tasked with showing us how some sites have competed in spaces that are extremely competitive, and did so in a bootstrapper, scrappy way. This talk was inspiring, and actually gave me a huge linkbuilding idea for a client. That’s […]
Hannah Smith is an SEO Consultant in our UK branch. She has been at the company for a few years and has, as she said to me, “fallen into” international SEO. Hannah is a delight to be around, and that came through in her talk as she dropped some very technical and insightful knowledge on […]
Ian Lurie is an expert in the content marketing world, running his site Conversation Marketing. As a former content writer (and a writer here) I love reading his stuff. He is a phenomenal speaker, and puts quite a science between his work as well! I have never thought so hard about writing content, but Ian […]
SEOmoz’s own Jamie Stevens, the only MBA at SEOmoz apparently, put us to school about building a brand and maintaining it. I was personally surprised that Moz does not automate any of this, especially social mentions, but my main takeaway from Jamie’s talk with consistency, consistency, consistency. If you make changes slowly, and allow your […]
Bob Rains, a legend in the online marketing space, spoke on insanely creative ways that he has used to get big brands that he has worked with in front of large amounts of people. Using a lot of outside-the-box thinking (Bob hates talk about boxes, by the way), Bob has driven traffic to a lot […]