Mat Clayton from Mixcloud, the social music service, has written the book on leveraging the power of social (specifically Facebook) to drive heaps of traffic and build a business, especially a music website. Mat is a developer by nature, so his presentations are always data-heavy, but he also manages to inspire the crowd to implement some little-known features to drive heaps of traffic to our own sites. I know Mat gave me some ideas to implement soon.
Here’s his Storify recap:
