The SEO industry is active on Twitter. Most CEOs, CTOs, and independent SEOs are on Twitter, talking and sharing interesting articles that they or their friends have written. For the beginner SEO, Twitter is an essential lifeline, yet it is one to be used cautiously and wisely, at least for a while.
How To Use Twitter
If you have not used Twitter before, start lowly. Use this tool as an opportunity to see into the minds of the well-known faces of the industry. Using some tools available (many good ones are available through @oneforty, a Social Media resource site), you can find the leaders of the industry and follow them (tip: CEO of begins with SEO, ends with -moz, and a type of water…) to find out what they are talking about, what they are reading, and what they are writing.
How Not To Use Twitter
This advice is often given in SEO circles: don’t spam people. Don’t set up an automatic Direct Message to be sent to your followers. It’s not genuine. Don’t time tweets to recycle all of your old posts with a million hashtags, hoping to be followed by a lot of bots that aren’t even human and can’t ready what you are saying.
How To Use Twitter, Part Two
Engage in the conversation. Early on, ask a few questions. Later, feel free to challenge some of the speakers on what they say, especially if you do not understand. Many are quite nice and will answer your questions, especially Wil Reynolds (@wilreynolds). Use this carefully, but use the opportunities you are given as a tool. Once you have gained a following and have the respect of some of the greats in the industry (which is something I am still working on), you will probably find yourself in a good position to move forward as an SEO.