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This is a guest post from Alex Petrovic,  the Advanced SEO strategist and Link building team leader at the  Dejan SEO company in Australia. This is the first of two posts from Alex, one published this year and the next in January. Follow him on Twitter and Google+.

Each time I ask for a show of hands of those who actively use Google Webmaster Tools it’s around 10% of the auditorium. It always leaves me puzzled as there is so much good information in there and many choose not to make use of it. This article is for those who ignore Google’s own data about their website and seek help everywhere else. But if you think I am writing only for beginners, then you’re wrong.

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