John Doherty

I’ve run productized service businesses for the last six and a half years. In that time, my businesses have made over two million dollars in revenue without doing custom work. While there are productized service businesses out there that make that number in just a few weeks or months, I’m pretty damn proud of it. […]

One of the biggest challenges digital entrepreneurs face when building products meant to solve a problem and make them money is over-building. “I built this course that solves X problem but if you sign up NOW you get these 30 other things that I’ve also created that are $Y,YYY value and they’re not really related […]

As a digital marketer and digital entrepreneur, I am online a lot. I spend a lot of time on services like Google, Facebook, Amazon, Twitter, and more. I’ve been, for a long time, a fan of these platforms. After all, I have built my career by using them. For that, I am extremely grateful as […]

I spend a lot of time on Twitter. I also have a hot temper. Those two do not go together like peanut butter and jelly. I’d more say they go together like oil and water. They are a bad combination and that’s gotten me into trouble more than a couple times. It’s hurt some of […]

Because I spend a lot of my time thinking and talking about sales (best) practices, I’ve come across a lot of monikers that are super useful. I also get a lot of questions about them, and sometimes I am amazed when a sales professional doesn’t know them. Today I want to tell you about one […]

As the internet as taken over more and more of our lives, businesses have increasingly realized that they need to have an online presence in order to continue staying in business. Even if your business requires being in person (which, by the way, way fewer do than we thought prior to March 2020 when the […]

If you work in technology then I bet you’ve heard the term “product/market fit”, which is often abbreviated PMF. The idea behind PMF is that it’s the point at which your product has met the need of its targeted subset of the market. At this hallowed point, everything gets easier and business is amazing. Reality […]

I’m writing this post on New Years Day 2021. We just finished 2020, which let’s be honest was a HARD year for everyone. It was harder for some than others, but everyone in the world had some sense of loss this past year. I’m a firm believer that phoenixes rise from the ashes and you […]

Growing up, I loved baseball. The Atlanta Braves were my team, and I loved watching them play. It doesn’t hurt that they won 14 straight division titles during that time! I haven’t followed baseball in a few decades now (I stopped around 2001/2002), but I was recently reminded of one of my favorite pitchers from […]

I’m an unabashed coffee addict. I’ve had at least one cup of coffee every morning for the last 15 years, except for a few months where I couldn’t have it because of a health issue. This morning I was making my morning coffee per usual, a 2-cup french press. As it percolates, I like to […]

I spend a lot of my days thinking about sales and marketing. After all, marketing has been my career for the last decade and I’ve made a good living from it. For the last five years I’ve been helping agencies (and consultants) get more clients through my company Credo. It’s gone well and been a […]

When I was getting my company off the ground in 2015 and 2016, I did a lot of SEO consulting to pay the bills. If I’m honest, at that time I was a solo SEO consultant with a side project that at the time was called HireGun, and has become Credo. So how did I […]

The day after Thanksgiving this year, I woke up a bit later than I have for most of 2020. I woke up at the same time as my wife and daughter (19mo), which meant I was also downstairs making coffee and waking up at the same time as them. As I sat in my brown […]

Today I read a great excerpt in Robert Glazer’s Friday Forward (one of my favorite newsletters). Quoting from Robert directly: There is a famous fable about Pablo Picasso that goes something like this. One evening, while enjoying a meal at a restaurant, Picasso—the world’s most influential artist at the time—was interrupted by an admirer. The […]

For two years in my mid 20s I lived in an evangelical Christian hippie commune in a tiny dairy village in Switzerland. That experience changed my life, and taught me a few important things that I think are pertinent to our current day. But let’s not get ahead of ourselves. I’m currently a 35 year […]