John Doherty

If you work in technology then I bet you’ve heard the term “product/market fit”, which is often abbreviated PMF. The idea behind PMF is that it’s the point at which your product has met the need of its targeted subset of the market. At this hallowed point, everything gets easier and business is amazing. Reality […]

I’m writing this post on New Years Day 2021. We just finished 2020, which let’s be honest was a HARD year for everyone. It was harder for some than others, but everyone in the world had some sense of loss this past year. I’m a firm believer that phoenixes rise from the ashes and you […]

Growing up, I loved baseball. The Atlanta Braves were my team, and I loved watching them play. It doesn’t hurt that they won 14 straight division titles during that time! I haven’t followed baseball in a few decades now (I stopped around 2001/2002), but I was recently reminded of one of my favorite pitchers from […]

I’m an unabashed coffee addict. I’ve had at least one cup of coffee every morning for the last 15 years, except for a few months where I couldn’t have it because of a health issue. This morning I was making my morning coffee per usual, a 2-cup french press. As it percolates, I like to […]

I spend a lot of my days thinking about sales and marketing. After all, marketing has been my career for the last decade and I’ve made a good living from it. For the last five years I’ve been helping agencies (and consultants) get more clients through my company Credo. It’s gone well and been a […]

When I was getting my company off the ground in 2015 and 2016, I did a lot of SEO consulting to pay the bills. If I’m honest, at that time I was a solo SEO consultant with a side project that at the time was called HireGun, and has become Credo. So how did I […]

The day after Thanksgiving this year, I woke up a bit later than I have for most of 2020. I woke up at the same time as my wife and daughter (19mo), which meant I was also downstairs making coffee and waking up at the same time as them. As I sat in my brown […]

Today I read a great excerpt in Robert Glazer’s Friday Forward (one of my favorite newsletters). Quoting from Robert directly: There is a famous fable about Pablo Picasso that goes something like this. One evening, while enjoying a meal at a restaurant, Picasso—the world’s most influential artist at the time—was interrupted by an admirer. The […]

For two years in my mid 20s I lived in an evangelical Christian hippie commune in a tiny dairy village in Switzerland. That experience changed my life, and taught me a few important things that I think are pertinent to our current day. But let’s not get ahead of ourselves. I’m currently a 35 year […]

Dear reader, As an entrepreneur, I like to keep a broader eye on what’s going on in the world as it informs my business’s strategy and helps me to prepare for things happening wider that could affect my business. I’m all about being proactive instead of reactive, and this approach keeps my ever-present anxiety down. […]

I’m a skeptical person. My initial reaction when I see something happening is to think that I know better, especially when it’s something I know well (like marketing or sales or increasingly being a founder). I recently read the book Persuadable by Al Pittampalli which is, as you may guess, all about being open to […]

I just returned from CaboPress, my mentor/coach Chris Lema’s annual event in Cabo for business professionals, many of whom are in the WordPress space. Image via Chris Lema This was my third year at CaboPress, and maybe the most impactful of all three. I’ve written my other CaboPress reviews for 2017 and 2018 here and […]

Last week I was on vacation. To be honest, it was my first real vacation in over a year. Sure, my wife and I have traveled quite a bit and we technically had a vacation last year in New Zealand, but I was in the middle of a crisis in my business and I came […]

If you hang out in entrepreneurship circles enough, or maybe more pointedly in “wantrepreneur” circles where people talk about wanting to start a business, you’ll see a few statements recurring: “I just want to have a six figure business” “I want to be a millionaire” “I’m aiming for a seven figure business” There are these […]

There are two competing camps on the internet: that companies charging money for things is bad; that the internet is still an amazing place to build a profitable company. I get hate for talking about how marketers can make more money (in completely legal and upstanding ways, no less) on the internet by doing what […]