How To Use Pricing Strategically As A Growth Lever In Your Business

How To Use Pricing Strategically As A Growth Lever In Your Business

Pricing. It’s one of the topics in the entrepreneurship/startup world that’s full of ideas and anecdotes like “raise your prices!” (which isn’t necessarily wrong most of the time) and “charge for value, not hourly.” This advice isn’t wrong, but it’s incomplete. Once you’ve implemented these, you’re making more money, but you’re also missing out on […]

Leaving It All On The Table

Leaving It All On The Table

I’ll be transparent with you – from about the end of 2021 to mid-2023, I dealt with pretty intense burnout.  Because of that, I did the work I needed to do to sustain my businesses, and even launched EditorNinja around the end of 2021, but I struggled to do even that. I survived the weeks. […]

My 2023 Recap

My 2023 Recap

What a year, y’all. This is my 2023 recap and is meant to chronicle the big things that happened, both good and bad. I’m going to break it down across work, personal, health, personal development, and travel. Work 2023 brought a big change for me. I shifted my focus from Credo, the business I started […]

Maybe You Need To Do…More?

Maybe You Need To Do…More?

I talk to a lot of business owners and in-house marketers. A common trope I hear is that they’re testing different marketing things, but they’re not sure which ones work. I have a theory that I’ve developed over time, as to why they’re not seeing more success. My friend, Peep Laja from Wynter and CXL, […]