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The internet has revolutionized the sales cycle from destroying old revenue models and creating large communities where your customers will talk about you whether you are part of the conversation or not. In fact the research below showed 79% of respondents were doing 50% or more of their shopping research online:

Online Research Is Domating the Sales Cycle

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That means it’s more important than ever to get yourself into that conversation and create content that your users want to engage with. By marketing with content you can reach potential customers while they are forming those critical opinions early in the sales cycle. This method is a great way to start investing slowly and methodically focusing on the kind of material that will drive conversions. Continue Reading…