Every now and then I come across a strategy that is absolutely brilliant and need to share it with the world. I recently came across a strategy like this from Expedia, while doing competitor research for a client. At Distilled, we talk about page types a lot, which basically means your site’s taxonomy. These are all examples of page types:
- Product pages
Expedia is combining a few of these in a really smart way that is helping them rank these pages well.
They are putting their guide content on their city hub pages, and getting links for travel guide related keywords that are partial match anchors for their main keywords!
Let’s take a look. Continue Reading…