Do The Work

Do The Work

SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this especially happens in business where there is direct pressure to produce ROI. After all, no one brings in a consultant until they are unable to solve their own problems. At this point, your problems become mine.

If you’ve been seeking quick wins and they’re not working, what the heck makes you think that me giving you quick wins is going to fix your problems? Quick wins have not been solving your issues until now, so why do you think anything is going to be different with my quick wins? Read more about Do The Work

SEOs are Growth Hackers

SEOs are Growth Hackers

Growth hacking has become a buzzterm in the past 6 months, ever since this post written back in April by Andrew Chen. There’s even a growth hacking agency in New York City (linked at the bottom of the post) and startups are starting to hire growth hackers to help them scale up their user base faster.

I’ve heard the growth hacker term thrown around a lot, and have experienced both positive and negative reactions to it from people I know.

The goal of this post is to define down what a growth hacker is, how this integrates well into online marketing, and then to give a few examples of some growth hacks I’ve either seen or heard about that have helped tech startups grow. Read more about SEOs are Growth Hackers

The Future of The Visual Web and The Future of SEO

The Future of The Visual Web and The Future of SEO

I swore at my computer the other day (sorry Mom). You see, I had just seen a tweet that led me to this page:

That, of course, is the current Airbnb homepage, where they announced that they have built out neighborhood pages, such as my neighborhood of Boerum Hill.

I didn’t swear because they launched something that I wanted one of my clients to launch. I swore because they did it so damn well. These pages are beautiful. They have local knowledge, large photos (which is rare for travel, but makes so much sense), and they don’t talk about themselves – rather, they let people see the area and qualify themselves, with only a call to action at the end.

This marks, in my mind, the final step in a move towards the visual web – these pages are going to rank because they are so useful and beautiful (though they do need to work on SEO on these pages) and they will naturally attract links.

The web is becoming visual; SEOs need to get on board. Read more about The Future of The Visual Web and The Future of SEO

The Best SEO Blogs – Custom Search Edition

The Best SEO Blogs – Custom Search Edition

I was just chatting with my good buddy Dave Minchala about a recent change I saw in Google Maps (tl;DR HotelFinder is now integrated into it for me). A big long tweet chain started that brought in the heavy hitters of Local Search. Dave said:

 

That got me thinking – why not build it and share it? And while I’m at it, why not do it for the blogs that I know and trust and always go to for more information?

So here are two custom search engines for you to do just that. Read more about The Best SEO Blogs – Custom Search Edition

Building Landing Pages That Rank for SEO

Building Landing Pages That Rank for SEO

I’ve seen an alarming trend recently in startup websites. Most want to follow this model:

It’s not uncommon to see this sort of page on a startup’s website:

It’s super simple, just a few points, and a form (and this even asks for your phone number. Talk about asking for too much on the first date). And the reality is that it’s not going to rank for anything substantial because there is simply nothing useful on the page for the search engines to index and rank.

Today let’s talk about the difference between squeeze pages (directed towards conversion) and ranking pages (that can also convert, but will do so at a lower conversion rate). Read more about Building Landing Pages That Rank for SEO

Letting Keyword Research Guide Business Decisions

Letting Keyword Research Guide Business Decisions

The SEO community often writes about using keyword research, related searches, or analytics mining (though less often in the past few months because of rising [not provided] numbers) to inform content creation initiatives and ideas. These initiatives, of course, are meant to increase traffic to the site and validate our existence and the existence of our budgets.

But what if we took a different view on keyword research and used it to inform our business and product decisions, or at the very least our decisions to target other keywords within those areas? That’s what I want to talk about today. Read more about Letting Keyword Research Guide Business Decisions

The One Element Most Linkbuilders Miss

The One Element Most Linkbuilders Miss

Online marketers, and SEOs especially, like to talk/write/read about linkbuilding. SEOmoz has a category of linkbuilding articles that has the most, and most well linked-to, blog posts on the site. Heck, Distilled even has our Linklove conferences in the spring, which are one day conferences all about linkbuilding.

But many SEOs, especially those who do not linkbuild full time and are hopefully decent at it, miss one main consideration when doing outreach for links.

What’s in it for them?

Read more about The One Element Most Linkbuilders Miss

Expedia’s Brilliant Page Type Strategy

Expedia’s Brilliant Page Type Strategy

Every now and then I come across a strategy that is absolutely brilliant and need to share it with the world. I recently came across a strategy like this from Expedia, while doing competitor research for a client. At Distilled, we talk about page types a lot, which basically means your site’s taxonomy. These are all examples of page types:

  • Categories
  • Product pages
  • Guides
  • Homepage

Expedia is combining a few of these in a really smart way that is helping them rank these pages well.

They are putting their guide content on their city hub pages, and getting links for travel guide related keywords that are partial match anchors for their main keywords!

Let’s take a look. Read more about Expedia’s Brilliant Page Type Strategy

Google Testing Reader Subscriptions in Search Results

Google Testing Reader Subscriptions in Search Results

Today I was working on building out a new site, which involved adding some functionality to a WordPress site that I started last night. I wanted to add breadcrumbs to the theme, so I remembered that Joost de Valk has the correct WordPress code for this on his site.

I searched [yoast breadcrumbs code] and was returned this SERP –  Read more about Google Testing Reader Subscriptions in Search Results

Diagnosing SERP Volatility

Diagnosing SERP Volatility

One of the perks of working agency side is access to a plethora of tools and a plethora of Analytics accounts across verticals. I also watch the Google SERPs religiously and use a few tools (SERPmetrics and Mozcast) to keep an eye on the algorithm and flux. It’s always good as an SEO/online marketer to keep an eye on the search results and see the changes broader.

Today I looked at the SERPmetrics flux capacitor and saw this: Read more about Diagnosing SERP Volatility

Do Real Industry Stuff

Do Real Industry Stuff

Just last week I was sitting in the audience in the Westin in Seattle where I heard Wil Reynolds give a talk that was basically titled “Do Real Company Stuff“. Intriguingly, a few days before I had a brief exchange on Twitter with Branko, who I greatly respect and greatly enjoy his insights. He had just published this post on SEObook about small businesses and Google’s recent algorithm updates.

I wrote another post as a response to what he and others have said about outing, but I’m publishing this one instead after hearing Wil’s talk. Read more about Do Real Industry Stuff

New Tool – Quora RSS Importer

New Tool – Quora RSS Importer

Back in April at Linklove, I presented on Tools of the SEO Trade. In that talk, I talked about somewhere in the neighborhood of 60 different tools available for use. I built out a couple for people to use as well (for free), and today I want to talk about one of them.

Introducing the Quora RSS Scraper Importer

One of the tools I built out, which is actually a tool that I built back in January or February for a client, is a Google Spreadsheet that imports the most recent Quora posts based on a Quora category. I’ll explain this further down, but if you’re impatient you can:

Download and Copy the Spreadsheet

Read more about New Tool – Quora RSS Importer

Stealing Authorship for Fun and Profit

Stealing Authorship for Fun and Profit

What if I told you that it was possible to hijack pages on websites with your Google authorship? What if I also told you that sometimes Google does it for you?

Let me tell you a story. The other day, I logged into our private Distilled G+ network and saw this from my coworker Phil Nottingham –

We all had a laugh as Phil thought that I was trolling him (which admittedly would have been amazing). But I was not. In fact, I did some more searches on the Distilled site and saw these – Read more about Stealing Authorship for Fun and Profit

SEO for Photographers

SEO for Photographers

Being both a travel photographer and an SEO Consultant, I have taken a keen interest in how images get found online. I don’t have enough time to dedicate to my photography site, but I’ve learned a thing or two about SEO for photography along the way to becoming an SEO professional.

Because of this I was happy when Feuza Reis, a New Jersey wedding photographer, asked to interview me for a video blog that she has been doing on her site. I agreed and so we had a great 30 minute chat about SEO and photography. Have a listen and I’d love to have your feedback!
Read more about SEO for Photographers