Home | Search Engine Optimization

Archives For Search Engine Optimization

All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.

I swore at my computer the other day (sorry Mom). You see, I had just seen a tweet that led me to this page:

That, of course, is the current Airbnb homepage, where they announced that they have built out neighborhood pages, such as my neighborhood of Boerum Hill.

I didn’t swear because they launched something that I wanted one of my clients to launch. I swore because they did it so damn well. These pages are beautiful. They have local knowledge, large photos (which is rare for travel, but makes so much sense), and they don’t talk about themselves – rather, they let people see the area and qualify themselves, with only a call to action at the end.

This marks, in my mind, the final step in a move towards the visual web – these pages are going to rank because they are so useful and beautiful (though they do need to work on SEO on these pages) and they will naturally attract links.

The web is becoming visual; SEOs need to get on board. Continue Reading…

I was just chatting with my good buddy Dave Minchala about a recent change I saw in Google Maps (tl;DR HotelFinder is now integrated into it for me). A big long tweet chain started that brought in the heavy hitters of Local Search. Dave said:

 

That got me thinking – why not build it and share it? And while I’m at it, why not do it for the blogs that I know and trust and always go to for more information?

So here are two custom search engines for you to do just that. Continue Reading…

I’ve seen an alarming trend recently in startup websites. Most want to follow this model:

It’s not uncommon to see this sort of page on a startup’s website:

It’s super simple, just a few points, and a form (and this even asks for your phone number. Talk about asking for too much on the first date). And the reality is that it’s not going to rank for anything substantial because there is simply nothing useful on the page for the search engines to index and rank.

Today let’s talk about the difference between squeeze pages (directed towards conversion) and ranking pages (that can also convert, but will do so at a lower conversion rate). Continue Reading…

The SEO community often writes about using keyword research, related searches, or analytics mining (though less often in the past few months because of rising [not provided] numbers) to inform content creation initiatives and ideas. These initiatives, of course, are meant to increase traffic to the site and validate our existence and the existence of our budgets.

But what if we took a different view on keyword research and used it to inform our business and product decisions, or at the very least our decisions to target other keywords within those areas? That’s what I want to talk about today. Continue Reading…

Online marketers, and SEOs especially, like to talk/write/read about linkbuilding. SEOmoz has a category of linkbuilding articles that has the most, and most well linked-to, blog posts on the site. Heck, Distilled even has our Linklove conferences in the spring, which are one day conferences all about linkbuilding.

But many SEOs, especially those who do not linkbuild full time and are hopefully decent at it, miss one main consideration when doing outreach for links.

What’s in it for them?

Continue Reading…

Every now and then I come across a strategy that is absolutely brilliant and need to share it with the world. I recently came across a strategy like this from Expedia, while doing competitor research for a client. At Distilled, we talk about page types a lot, which basically means your site’s taxonomy. These are all examples of page types:

  • Categories
  • Product pages
  • Guides
  • Homepage

Expedia is combining a few of these in a really smart way that is helping them rank these pages well.

They are putting their guide content on their city hub pages, and getting links for travel guide related keywords that are partial match anchors for their main keywords!

Let’s take a look. Continue Reading…

Today I was working on building out a new site, which involved adding some functionality to a WordPress site that I started last night. I wanted to add breadcrumbs to the theme, so I remembered that Joost de Valk has the correct WordPress code for this on his site.

I searched [yoast breadcrumbs code] and was returned this SERP -  Continue Reading…

One of the perks of working agency side is access to a plethora of tools and a plethora of Analytics accounts across verticals. I also watch the Google SERPs religiously and use a few tools (SERPmetrics and Mozcast) to keep an eye on the algorithm and flux. It’s always good as an SEO/online marketer to keep an eye on the search results and see the changes broader.

Today I looked at the SERPmetrics flux capacitor and saw this: Continue Reading…

Do Real Industry Stuff

John Doherty —  July 31, 2012

Just last week I was sitting in the audience in the Westin in Seattle where I heard Wil Reynolds give a talk that was basically titled “Do Real Company Stuff“. Intriguingly, a few days before I had a brief exchange on Twitter with Branko, who I greatly respect and greatly enjoy his insights. He had just published this post on SEObook about small businesses and Google’s recent algorithm updates.

I wrote another post as a response to what he and others have said about outing, but I’m publishing this one instead after hearing Wil’s talk. Continue Reading…

Google recently sent out a new batch of the unnatural links notices. The blogosphere went nuts as usual with very little information. On Friday, Matt Cutts posted on Google+ to try to satiate some of the madness. Here is what he said:

Of course this did not satisfy most SEOs.
Continue Reading…