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Content Strategy – What Works and Doesn’t with @portentint at #Mozcon

John Doherty —  July 28, 2011
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Ian Lurie is an expert in the content marketing world, running his site Conversation Marketing. As a former content writer (and a writer here) I love reading his stuff. He is a phenomenal speaker, and puts quite a science between his work as well! I have never thought so hard about writing content, but Ian Lurie teaches us how to do it.

Here’s his Storify:

John Doherty


Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.