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Announcing My New Project

John Doherty —  June 27, 2012
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I’ve been a writer all my life (I wrote my first short novel when I was eleven years old) and a blogger since 2001. I had the most awesome neon green and royal blue Xanga site you have ever seen!

My love affair with the blogosphere has waned in recent years though. Since I started in marketing professionally a few years ago, either the amount of crap writing and production has increased, or I have become pickier and pickier with less patience for content that adds to the noise instead of the signal.

I have also noticed that it is easier to complain about things that annoy you than to change them.

Today I put that to an end.

I am announcing that I have started writing an ebook - Blog Marketing For Winners. The name may change, but the crux remains the same – good marketing is how you know if something you are investing time into is worth continued investment or not. With that comes measurement of effectiveness, which we will also cover.

This book will not be about why you should blog to market your business. That’s a separate discussion. This book is for serious bloggers, from a serious blogger.

If you’re interested, sign up here.

  

 

I plan to talk about:

  • The importance of vision;
  • Driving traffic to your site through social media;
  • Special bonus – Why your Facebook friend count doesn’t mean crap;
  • Driving traffic to your site through search engines;
  • Alternative ways to spread your content, including the OpenGraph of Facebook;
  • Finding and tuning your audience;
  • Measuring Your Success.

Why This Book?

The impetus for this ebook is threefold.

I’m Tired of Bad Content

First, I am tired of the bad content on the Internet, especially a lot of the stuff I see in SEO/online marketing circles. Many of you are quite simply not being thought leaders – you’re writing safe content that I hate reading. It’s time to stop that.

I believe that if you properly spread the word about your site though, you’ll either a) start writing better content, or b) stop writing and do something more productive with your time. So I want to teach you how to do get your blog in front of others.

Good Content is Powerful

Second, I believe that content is powerful, and I want good content to be surfaced. I want those producing content to build an audience of engaged followers who will share their stuff with reckless abandon because they believe in the cause.

Not Everyone Can Succeed

And thirdly, I’ve decided to write this book because I don’t want everyone to believe that they can have a successful blog when it comes to numbers and money. Not everyone can make thousands of dollars a month through a blog, and that’s ok. I want to give people a realistic view of how hard it is to build an audience, and show that it takes time and a lot of hard work.

Why Should We Listen To You?

As I said earlier, I’ve been blogging for years and have gotten better with each blog that I’ve started. I’ve always been able to build an engaged audience on any site that I’ve started and blogged on consistently. Here are my traffic stats for the past year and a half since I started this site:

Here’s my organic traffic growth on this site:

Here is my RSS subscriber list:

Here’s my Twitter following growth over the past 18 months:

And people say you have to follow a ton of people to get followers…

The proof is in the numbers.


So that’s my goal. I’ve started writing and I’m pretty excited about where it could go. If you want to sign up to be informed when I get to launch (I may contact you before then to ask for your help), please do so right here:

  

 

Thanks everyone! I’m both stoked about and scared by this new challenge!

John Doherty

Posts

I'm the Senior Marketing Manager of HotPads.com, based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter and Google+ accounts.

17 responses to Announcing My New Project

  1. John,

    Good luck with this venture, I’m sure it will go swimmingly. I’m working my way through reading this blog (and one other) from the start (3 weeks in to that project) as a precursor to really getting started with my own personal blog.

    I find the blogs I’m allowed to do for work are fine and all, but they only touch on things. I want a platform to explore ideas, even if nobody reads it and it’s all for my own benefit.

    I look forward to seeing the ebook in due course and plenty of thought-provoking shit in the meantime.

    I.

  2. Nice work John. Keep up the good work. I will be in line at your book signing :)

  3. awesome idea john! it sounds like not only will the ebook benefit bloggers, but the process of developing it will probably be really beneficial to your own skillset as well.

    one thing that i think would be interesting to address is the difference between a content strategy that targets the building of thought leadership and expertise of your brand versus a content strategy that targets your customers’ need states and moving them along the sales funnel, as well as how you can address them both using the various assets/channels/platforms that your brand controls

    good luck man, looking forward to seeing how it goes!

  4. I’ve got the thank you page ;)
    Good luck, John!

  5. Just signed up for updates :) Good luck with this new project John!

  6. Just signed up! Really excited to read what you will put out. Perfect timing for me!

  7. Good to hear about Yet Another Book about Blogging – just joking ;)

    I ditched my blog [:O] last year – just due to the same reasons – too much noise in the blogosphere and too little authority content.

    Heard in Link Love conference – it was superb – congrats – best of luck! :)

  8. It seems like there’s a lot I yet have to learn about SEO. I plan to take note of the lessons and share them on my blog (will link back to you and abutirtte the content, of course)Happy Hearts Day and cheers for sharing!

  9. Hello

    How are you? Please I would like to offer you this topics. Please let me know if your interested one of the topics,

    Topics:
    “Five Ways to Turn Your Company’s Culture on Its Head”
    “How to Go From an Idea to a Business”
    “What Does it Take to Start a Business”

    Looking forward on it

    Thank you

    Melanie

  10. Nice work

  11. Found your information very relevant and being new to blogging undoubtedly will help me going forward. I believe in lifelong learning.

  12. Hello! I just would like to give an enormous thumbs up for the good info you’ve gotten right here on this post.
    I will likely be coming back to your blog for more soon.

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