The Internet is a dodgy place. There is a lot of bad information and people get things wrong. Also, there are a lot of bad people on the Internet who want to profit from your hard work.
I’m talking about scraper sites. A lot of top sites and blogs get scraped and copied every time a new blog post is published. SEOmoz is one of these.
I read an article once upon a time (probably 6-8 months ago) that was talking about why you should always link back to yourself in any blog post you write. At the time, I did not understand why, other than for basic-level linkbuilding purposes.
Now I realize why.
Last month, my The Tweet Effect post on YOUmoz was promoted to the main blog. I had made the judgment call to include a link back to this site using my name, because I am trying to rank this site for my name, which unfortunately is not super easy because my name is fairly popular overseas.
So I linked back to my site using “John Doherty.” Once the post was promoted, I looked at the incoming links discovered by WordPress. 20 new links coming to my site because my blog post was scraped and curated around the Internet!
Why not turn lemons to lemonade, then?
5 Steps to Inbound Links via Scraper Sites
1. Create great content that you can guest post on well-trafficked site. Make it noteworthy. In this post, link back to other posts on your site, or your company’s site if that is your main sounding board. (Pro tip: if you’re in the Internet marketing business, you should build your own site.)
2. Find the influential sites in your niche. A simple way to find if their content is scraped is to take a chunk of text (a sentence will do) from the post, throw it in quotes, and do a search for it.
Take the below example for Tom Critchlow’s “Agile Tools” post:
3. Curate relationships with the webmasters or influencers at these influential sites. (Another pro tip: don’t do this to use them. Be nice. Relationships build natural links.) This way, you have a good chance of being published on those sites.
4. Submit the post and give it a bit of a social push with your contacts online. I’m not saying this will increase rankings of any sort, but you might get links to that site from your followers, which will increase the strength of the links back to your site from your post.
5. Once the scrapers do their dirty work, check your backlinks. If you use WordPress (like I do on this site) you can easily see these links on your dashboard when you log into your admin panel. Otherwise, wait for OSE to be updated and then check them. You might get a lovely surprise.
Until next time, happy linkbuilding.