Home | Search Engine Optimization | How to Earn Outsized Returns in Paid Search with Bill Leake at #mozcon

How to Earn Outsized Returns in Paid Search with Bill Leake at #mozcon

John Doherty —  July 30, 2011
  • Buffer
  • Vote on Hacker News
  • Sharebar
  • Buffer
  • Vote on Hacker News

Bill Leake from Apogee Results in Texas got up on Tuesday morning to energize us and take us to school on how to not only earn outsized results in Paid Search, but also how to dominate SERP real estate and use different SEM strategies together to increase your CTR and to lower cost-per-acquisition. He provided a lot of great ways that other companies have used ingenuity to greatly increase their business.


Here’s the Storify:


John Doherty

Posts

I'm the new (as of October 2013) Online Marketing Manager of Hotpads.com, soon to be based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, explore new and interesting food in New York, ski, rock climb, and update my Twitter and Google+ accounts.

2 responses to How to Earn Outsized Returns in Paid Search with Bill Leake at #mozcon

  1. Hi John! We’re glad to see you enjoyed Bill’s presentation. As you probably figured out he’s super fun to work with and learn from. :-) Cheers!

    • Hey Aubrey -
      Thanks for stopping by! Bill seems like a really good guy, and knows his content! I unfortunately did not get to meet him in person. Hopefully I will be able to at another conference.

      John