How to Earn Outsized Returns in Paid Search with Bill Leake at #mozcon

Bill Leake from Apogee Results in Texas got up on Tuesday morning to energize us and take us to school on how to not only earn outsized results in Paid Search, but also how to dominate SERP real estate and use different SEM strategies together to increase your CTR and to lower cost-per-acquisition. He provided a lot of great ways that other companies have used ingenuity to greatly increase their business.


Here’s the Storify:

2 thoughts on “How to Earn Outsized Returns in Paid Search with Bill Leake at #mozcon

    1. Hey Aubrey –
      Thanks for stopping by! Bill seems like a really good guy, and knows his content! I unfortunately did not get to meet him in person. Hopefully I will be able to at another conference.

      John

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