Recently I read an article called Content Marketing – Johnson & Johnson style. This article does an amazing job of dissecting some companies that are engaging in non-branded content marketing that supports their core business (mostly through internal advertising), namely Johnson & Johnson, American Express, AOL, the USPS, and GE.
This article flies in the face of people who say “My industry/niche is boring; how can I create linkworthy content?” To this I often think:
Boring content is only created by boring people. No industry is boring – only people are boring.
To combat this, I use a practice that I like to call B2C Linkbuilding for B2B Verticals. Continue Reading…