Home | Search Engine Optimization | Paid + Organic – Better Together with Melanie Mitchell #mozcon

Paid + Organic – Better Together with Melanie Mitchell #mozcon

John Doherty —  July 30, 2011
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Melanie Mitchell, who works at Digitas in Chicago Illinois talked on how paid search and organic can work together to increase business. During her talk, Melanie gave incredibly interesting data about how paid search affected organic rankings on large sites, such as AOL, during her experience.


Here’s her Storify:


John Doherty

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I'm the new (as of October 2013) Online Marketing Manager of Hotpads.com, soon to be based in San Francisco. Previous to Hotpads I worked at Distilled for 2 years as an online marketing consultant. In my spare time I shoot lifestyle photography, explore new and interesting food in New York, ski, rock climb, and update my Twitter and Google+ accounts.