Home | Search Engine Optimization | Paid + Organic – Better Together with Melanie Mitchell #mozcon

Paid + Organic – Better Together with Melanie Mitchell #mozcon

John Doherty —  July 30, 2011
  • Buffer
  • Vote on Hacker News
  • SumoMe

Melanie Mitchell, who works at Digitas in Chicago Illinois talked on how paid search and organic can work together to increase business. During her talk, Melanie gave incredibly interesting data about how paid search affected organic rankings on large sites, such as AOL, during her experience.

Here’s her Storify:

John Doherty


Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.