Google Website Optimizer is a fantastic tool. For those of you who are not familiar with GWO, it is a free tool provided by Google to use to test elements of your website in order to increase traffic and conversions, or even to A/B test completely different layouts. Many people say that A/B or multivariate […]
The good old title tag. The poor maligned title tag. The title tag has been taking a beating recently in the SEO world, and I feel bad for it. I want to further explain the little-loved lines of text that receive so much hate, yet have such a large effect on your rankings AND click […]
The Internet is a dodgy place. There is a lot of bad information and people get things wrong. Also, there are a lot of bad people on the Internet who want to profit from your hard work. I’m talking about scraper sites. A lot of top sites and blogs get scraped and copied every […]
This post is another in the spirit of my Sitemaps post, where I explained how to create an XML sitemap for inclusion into Google and Bing Webmaster Tools. Today I want to talk about the robots.txt file, which is an extremely powerful and oft-misunderstood part of websites. I misunderstood it myself recently. Overview The robots.txt […]
This is a guest post from Mike Essex. See his full bio at the end of the post. Also, are you interested in guest posting on this site? Contact me at thebeginnerseo at gmail dot com and we’ll chat about it! From the very earliest stages of product development it’s important to gather people together […]
Google recently released and announced their “people widget” for Gmail. You can read about it here and here. *Notice* The two articles are identical, but Google is not using a cross-domain canonical. Google is creating duplicate content themselves by posting the same article on two different URLs! The Issue Google has released the same blog […]