Starting work on a new website, or reviewing work done on an existing client site, is an exciting and daunting task. The importance of a link analysis on the top pages of a website cannot be overstated, because by doing so you gain important insights into why a website is ranking, the current strength of […]
After Rand came Martin MacDonald of SEO Forums.Org, who I mistakenly called by another name on Twitter (sorry Martin!). His talk was entitled “Lessons from the dark side”, which makes me think of Star Wars, but that is a discussion for other times and places. His slidedeck is also available here. I did not take […]
Here is a quick summary of the conference, with a few quotes from each speaker. Wil Reynolds “Believing in ‘quality links’ as the way to dominate competitive SERPs is the biggest SEO mistake.” “Over 30% of exact anchor text links is too aggressive.” “Backlink research can show you who is ranking for the longtail. Pay […]
The final speaker of the day was Will Critchlow of Distilled. Will’s topic was “Scaling white hat link building”. He started by saying “Any sufficiently scalable technique is indistinguishable from blackhat” in terms of the number and quality of links it produces. He also said that you have to be willing to give up short […]
After lunch came Rand Fishkin, CEO and Founder of SEOmoz. His talk was entitled “The future of linkbuilding”. Rand took this time to talk about brands and where search engines might be heading with their ranking signals. Rand started by pointing out that links still rule the Internet. If you have enough text and anchor […]
Paddy Moogan from Distilled was next, speaking on “Myths and studies of outreach success”. For those of you who do not know, Paddy is an incredible linkbuilder and is always offering great insights on his blogs for Distilled and SEOmoz, and is an approachable guy on Twitter. Paddy’s talk was full of insights and rich […]