Why I Don’t Buy or Resell Marketing Leads

Why I Don’t Buy or Resell Marketing Leads

I’m building a company called Credo. Credo is, essentially, a subscription lead generation platform for marketing agencies. Companies, primarily SMBs, that need digital marketing can come to Credo and choose from the available agencies and consultants, contacting them about their services. About three times I week, I receive an email like this: The leads industry […]

Finance Night

Finance Night

When I wrote my story of getting laid off and why I’m an entrepreneur now, I mentioned something in the section about figuring out your financial runway. What I mentioned there was Finance Night, which is something my wife and I do monthly. It’s been surprising to me how many people liked this idea. I‘ve […]

My Biggest Professional Mistakes

My Biggest Professional Mistakes

Recently I saw Jason Lemkin tweet his answer to “What Has Been Your Biggest Career Mistake?“, and it got me thinking about my own. I’m not quite a decade into my own professional experience, but after seven jobs and numerous positions, promotions, and a layoff I’ve made my share of mistakes. And what’s more fun […]

Why I Turn Down Fulltime Jobs

Why I Turn Down Fulltime Jobs

9 months ago, I became a fulltime entrepreneur. Except for that summer where I worked for 6 weeks as a freelance interior and exterior painter (my father told me I should always have a skill like that, so I got one and it supported me through college) and those two weeks back in 2013, I’ve […]

Why I Hate The Term “Lifestyle Business”

Why I Hate The Term “Lifestyle Business”

If there is one term in the tech/entrepreneurship world that makes me grate my teeth (more than my TMJ already does), it’s the term “lifestyle business”. SEE? Didn’t that just make you shiver and want to punch someone at the same time? I severely dislike this term, which is often used when comparing a business […]

GravityView is Major WordPress ?

GravityView is Major WordPress ?

I’m building my company Credo on WordPress these days. I recently overhauled my business model, moving from a commission-based model (which is a nightmare to track and a “business model” built on hope not business) to a subscription SaaS model.

Because I’ve been building on Credo on WordPress since the beginning, I have a decent bit of architecture in place already. I’ve been using Gravity Forms as my lead capture solution, and as I was building out the new version of Credo I was able to implement (with the help of a fantastic developer I found) a lot of functionality that I’ve needed, such as one form across all of the profiles on the site. Read more about GravityView is Major WordPress ?

On Being Willing To Fail

On Being Willing To Fail

Too many of us live our lives in fear of failing. While some have a fear of flying, I think that once you’ve been through some great successes you no longer fear doing too well. The goal becomes to also be okay with the opposite – failure.

Anyone who is driven and wants to succeed must come up against this. It’s easy to stay in the known and optimize towards a 3-4% better conversion rate, but what happens when you want to 10x your business in the next few months? You won’t get there by doing tiny changes that get you .25% better (unless you are building off a huge base already). You have to change your mindset. Read more about On Being Willing To Fail

CredoCamp – Lessons Learned Working Remotely

CredoCamp – Lessons Learned Working Remotely

There are many perks to running your own business, and mine specifically lets me work with amazing marketers and entrepreneurs who can run their businesses from anywhere in the world. I’ve read so many books about remote working and how to set up a business that allows this. Books like The Four Hour Workweek and Vagabonding have inspired me while websites like NomadList.com keep me constantly dreaming. Even Facebook marketers are targeting me about traveling the world and working. Read more about CredoCamp – Lessons Learned Working Remotely