Last week I was fortunate to attend one of the most impactful conferences I have ever been to. It’s called CaboPress and it is put on by Chris Lema, who has been a mentor and guide to me over the last year and a half as I have been building my company. Every year Chris […]
I run my own business and I purposely set it up so that I can run it from anywhere. Sometimes, I’m sitting in my own office with my external 27 inch external monitor in my home in Denver, Colorado. Sometimes, I am in an Airbnb in Brooklyn, or a coffee shop in some city in […]
In February 2013, I launched HireGun.co. In September 2015, I lost my job and went full time on HireGun. In January 2016, HireGun became Credo. In May 2016, I launched Credo Pro. Now in September 2017, I have finally launched an Annual Membership to Credo. I’ve resisted this for a long time, but I think it’s the […]
One of my challenges in growing my company has been finding the brain space to focus. I can quickly get into the mindset of “DO ALL THE THINGS AND DO THEM RIGHT NOW”, but then I arrive at the end of the week and I am frustrated and haven’t gotten much done. That can’t continue, […]
I’ve written some about productivity as an entrepreneur on this blog before, but in recent months as my schedule has become busier I’ve had to become quite good at managing not only my time but also my energy. I run two companies actively and try to have a life outside of work, as I have a wife and dog who love spending time with me and going on adventures.
And let’s be honest – I love going on adventures too.
“Hi John” you say.
I’m an entrepreneur. I’ve been making money in some shape or form since I was 11 years old getting paid $1 per horse stall I cleaned. I became so efficient at it that I was making $6/hr.
Not bad for an 11 year old.
22 years later (I turned 33 on Monday), I’ve been running my own company for almost 2 years. That’s crazy.
But I work a lot.
I started my entrepreneur journey full time in late September 2015. Before that I worked full time for other companies, though I’ve always had side hustles such as this site you are currently reading.
I love having side hustles. I like to argue that they keep me sharp.
Thinking about going on your own to build a consulting or agency business? Then read this first.
I will never forget September 29th, 2015. This was the day after I got laid off from my last fulltime job (19 months, where does the time go?) and I was laying in bed. I’m an ENTJ with a Type A personality (aka, I can never sit still) so even though I was unemployed and didn’t have to worry about money until the end of the year because of the severance I received, my mind was already spinning with what I was going to do next.
Last week I pushed live the next incarnation of Credo. This update has taken a year of observing industry trends and needs, countless hours of conversation with agency owners, hiring a business strategy coach, speaking with multiple software mentors, working with my wife on designs, and 1000 lines of CSS plus another 500 or so lines […]
One of the biggest mistakes I see agencies make is hiring the wrong person to do sales, thinking they can do it themselves alongside all of their other duties, or letting a junior person who expresses interest in sales take the reins and do it.
I created a video for all of you (I’m trying to do more video this year) explaining my thinking around why this is a bad idea, and how to go about vetting someone internally to see if they can do the job or if they’re going to need more training.
I have a question for you:
What do you do where you always deliver world class work?
I see too many agencies pitching generic work and never winning it. You need to differentiate yourself.
Let’s Talk About Making Marketing Investments
Because I’ve been building a business in the marketing consulting industry for the last 18 months and I think that most businesses think about growth and investing in growth in completely the wrong way. And that is hurting these businesses.
This post is primarily addressed to marketing agencies and consultants. I’ve worked with over 100 in the last 18 months and helped many get new clients and make more money for their agencies or individual consultancy.
I’ve recently been doing a lot of reading, thinking, and having discussions with smart entrepreneurs about how companies grow and what it takes to build a successful company. As I’ve built Credo from nothing in October 2015 to approximately $350k ARR as I write this (numbers here) and growing, I’ve been through many levels of my own psychology and the psychology of others as I’ve fought to make this thing a reality and now to keep growing it.
Some posts have really caught my eye over the last number of months.
This post was originally meant to go directly on the Entrepreneur subreddit because it is a question I get asked over there all the time, but I figured it should probably live here in perpetuity. ¯\_(ツ)_/¯
Long time lurker, semi-often commenter, first time posting a fresh thread here (as far as I can remember).
Whenever I comment on a post and mention that I’m a marketer and have consulting clients, I *always* get asked “how did you get/do you get clients?” I see this here, on /r/financialindependence, on forums, and different sites. It’s always the same question.
My tips are:
- Teach everything you know via blog posts, videos, etc
- Connect with industry friends and build a network
- Try sites like GetCredo.com
- Niche yourself down to get hyper-focused clients
- Hustle to sign your first ones, then use them to get bigger clients