If you’re reading this post, you should know the following ways to tag <a href=””></a> links on your website: _blank – opens in new tab _self – opens in same frame (default, can also just be left out) _parent – opens link in new parent frame _top – opens link in the full body of […]
A fundamental shift has occurred over the past two years in the way people consume content on the Internet. Not quite six years ago, Google bought the RSS service Feedburner for $100M and integrated it with their blogging platform, Blogger, as well as allowing bloggers on other platforms like WordPress to syndicate their content through it.
According to Compete, Feedburner is on a downward trend in terms of traffic:
BuiltWith seems to corroborate this:
In fact, Google seems to think that RSS is dying because they have deprecated the Feedburner API and are even talking about shutting it down completely in 2013. That should signal something to marketers if Google does not think the product worth keeping alive, even if simply because Google is the big player on the Internet and holds the ability to shift mindsets and kill verticals if they wish.
Read more about What The Shift From RSS to Social Media Means for Marketers …
This past Sunday evening I sent out a tweet that garnered a large number of replies, so I thought I’d write a full post on it and try to flesh out my thoughts about apps vs a mobile website. Here is the tweet:
Why oh why would you build an app instead of making a responsive site? Discuss.
— John Doherty (@dohertyjf) January 28, 2013
I asked this question because I am, to a great extent, an app minimalist. The other day I was curious about using Google Chat (Gchat) on my iPhone, but when I did some investigation and was about to download the most recommended app, I realized something. I don’t really want Gchat on my iPhone. I actually really like that when I’m not at my computer, people cannot reach me unless they have my cell phone number or my email should I choose to check it (and I have notifications turned off so as not to be disturbed when I do not want to be). But I digress.
Read more about Should I Create An App or Use A Mobile Site? …
On January 15th I had the great pleasure to get to do a video hangout with Leo Widrich, one of the main guys behind the well-loved social media tool Buffer. I reached out to Leo because I’ve been following him for a while on social media and reading his blog. I’ve been seeing Buffer’s awesome growth over the past year (I even became a paying member recently), so I was interested to get Leo’s take on marketing, especially content marketing.
Leo is a smart young marketer, and I was quite intrigued to hear that Buffer’s content strategy was heavily influenced last year by Rand Fishkin’s Content Marketing Manifesto talk from last year’s SearchChurch meetup in Philadelphia. Leo said that since they took Rand’s advice to heart, their traffic to their content has quadrupled and they have seen a lot of success. I was also intrigued at the end of the video how Leo talked about their strategy going forward in regards to content, but you’ll just have to listen to the whole thing to find that out 🙂
Also, if you like this sort of format, my company is running Fireside Chats with Marketers in NYC as meetups this year. Sign up if you’re interested.
I recently read a post about cross-platform publishing that absolutely blew my mind and changed my paradigm about how I am thinking about content and publishing moving forward. It’s called Adapting Ourselves to Adaptive Content, written by Karen McGrane who has led content strategy and information architecture engagements for sites like The Atlantic and Fast Company. The time is now, I believe, for thinking about content as a separate entity unto itself, not beholden to one platform but rather extendable across platforms. Read more about The Future of Cross Platform Publishing …
You just read a click-bait title. I apologize for that.
Before you run away, dear valued reader (see what I did there?), here’s my thesis:
A person should not blog or publish on the Internet (not all publishers are bloggers) if they are blogging to fulfill a perceived “need”. If they are doing it for reputation, links, or anything else, blogging is a wasted effort. Blogging or publishing works when you do it because you cannot help but write and publish.
SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this especially happens in business where there is direct pressure to produce ROI. After all, no one brings in a consultant until they are unable to solve their own problems. At this point, your problems become mine.
If you’ve been seeking quick wins and they’re not working, what the heck makes you think that me giving you quick wins is going to fix your problems? Quick wins have not been solving your issues until now, so why do you think anything is going to be different with my quick wins? Read more about Do The Work …
Growth hacking has become a buzzterm in the past 6 months, ever since this post written back in April by Andrew Chen. There’s even a growth hacking agency in New York City (linked at the bottom of the post) and startups are starting to hire growth hackers to help them scale up their user base faster.
I’ve heard the growth hacker term thrown around a lot, and have experienced both positive and negative reactions to it from people I know.
The goal of this post is to define down what a growth hacker is, how this integrates well into online marketing, and then to give a few examples of some growth hacks I’ve either seen or heard about that have helped tech startups grow. Read more about SEOs are Growth Hackers …
I swore at my computer the other day (sorry Mom). You see, I had just seen a tweet that led me to this page:
That, of course, is the current Airbnb homepage, where they announced that they have built out neighborhood pages, such as my neighborhood of Boerum Hill.
I didn’t swear because they launched something that I wanted one of my clients to launch. I swore because they did it so damn well. These pages are beautiful. They have local knowledge, large photos (which is rare for travel, but makes so much sense), and they don’t talk about themselves – rather, they let people see the area and qualify themselves, with only a call to action at the end.
This marks, in my mind, the final step in a move towards the visual web – these pages are going to rank because they are so useful and beautiful (though they do need to work on SEO on these pages) and they will naturally attract links.
The web is becoming visual; SEOs need to get on board. Read more about The Future of The Visual Web and The Future of SEO …
You may or may not know that I am an adrenaline sports junkie. As a rock climber, skier, bike rider, and a recent first time skydiver (with plans to get my certification), I love watching content involving these sports. In fact, one of my Saturday rituals is to read an article or two on 99U, formerly The99Percent, and then to see what is live on RedBull TV.
That is, until I discovered the magic of GoPro’s content and now that is a go-to.
GoPro recently launched their Hero3 camera, which is considerably lighter, faster, and better (also more expensive) than my Hero2 which I bought a few months ago to chronicle my bicycle journeys around Brooklyn and NYC.
I had always wondered why GoPro didn’t do more marketing, and was genuinely curious what they would do when they launched a new product. After all, I’m pretty interested in viral marketing product launches, so let’s examine what GoPro did and how they successfully launched their new product.
Read more about Viral Marketing Lessons from GoPro’s Hero3 Launch …