Google’s Search+ Your World Personalized Hides Local Results

Google’s Search+ Your World Personalized Hides Local Results

As everyone knows, and a lot of people have already written about, Google recently launched “Search, Plus Your World”. Danny wrote a great piece over at SearchEngineLand and Jon Henshaw from Raven wrote his take on the matter. Both of those are worth reading, as Danny’s gives a lot of insider knowledge, and Jon’s is a great opinion that I think is pretty accurate.

I want to point out an intricacy I have seen that is already bothering me about Search+, as I am going to call it from here on out. I guess someday it will become “Search” once again, but not anytime soon.

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SEO for Longtail

SEO for Longtail

Oftentimes in SEO, people hear about “head terms” and the value of doing keyword research to try to capture large search terms that will bring lots and lots of traffic to your site. While I do not wish to give the impression that this is not a valuable endeavour (it definitely it), there is much more to SEO than just head terms. Let me tell you from personal experience, there is nothing worse than having a boss who thinks that getting the #1 ranking for that one term is going to win them the Internet, and that is all they want to focus on.

A lot of value exists in the longtail of traffic, those 3+ word terms that drive a lot of traffic to your site through fairly unique queries. Let’s look at some numbers, graphs, and statistics from different sites around the web that hopefully will show you the value of longtail traffic.

Let me also point out that SEO for the longtail has changed since the Panda update and since Google started hiding our search referrer data for logged-in users. While these have changed HOW we go about our work a bit, they have not changed the WHY or the importance of it.
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Google Webmaster Tools – What’s it good for? (Part 1) [Guest Post]

Google Webmaster Tools – What’s it good for? (Part 1) [Guest Post]

This is a guest post from Alex Petrovic,  the Advanced SEO strategist and Link building team leader at the  Dejan SEO company in Australia. This is the first of two posts from Alex, one published this year and the next in January. Follow him on Twitter and Google+.


Each time I ask for a show of hands of those who actively use Google Webmaster Tools it’s around 10% of the auditorium. It always leaves me puzzled as there is so much good information in there and many choose not to make use of it. This article is for those who ignore Google’s own data about their website and seek help everywhere else. But if you think I am writing only for beginners, then you’re wrong.

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Statistics at the end of 2011

Statistics at the end of 2011

This time of year, I think I am going to follow suit with everyone else on the Internet and show some statistics from this year on my site, except I want to be a bit more transparent than most I am seeing by showing you the keywords driving traffic, my top referrers, and other cool information.

First we’ll start with my top viewed posts, then top posts by social media activity, then finally I will show some traffic statistics including breakdown by organic, direct, and referral. I’ll also show the top referral sources.

I have learned a lot this year through blogging. I have not yet been at it for a full year, and last month I passed my first >5,000 visits month, which was a nice milestone to pass. I guess unique content pays off, huh?
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Canonical Tag Delays with Googlebot in Web vs Mobile Index

Canonical Tag Delays with Googlebot in Web vs Mobile Index

I have recently been noticing an intriguing trend when I publish blog posts. When my posts publish, they are automatically tweeted out by a plugin called WordTwit. My posts are always indexed within two to four minutes.

What I am noticing, though, is that my posts are increasingly being indexed with the “?utm_source=rss” parameter, like so:

Click to Enlarge

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Google’s New Multilingual Markup

Google’s New Multilingual Markup

Yesterday Google announced a new markup to support multilingual content. This is an interesting move for Google, and one that I think I really like since International SEO has often been a source of questions for SEOs, and to be honest Google pretty much sucks at ranking the correct geo-targeted URL in the correct country-specific search engine.

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Social is about Traffic and Conversions, NOT Rankings

Social is about Traffic and Conversions, NOT Rankings

Listen up search marketers. Listen up good. I’ve got something to say.

The goal of social is to drive traffic, conversions, and brand loyalty, NOT rankings.

Many of the most socially shared posts on SEOmoz are focused around social and how social affects rankings. Just look at this graph, showing you the disparity in sharing between the social and non-social posts (with outliers removed that skewed the data unnecessarily):

Posts having to do with social get 63% more tweets and 61% more Facebook activity on average. WOW.

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Awesome Ways to Build Website Wireframes

Awesome Ways to Build Website Wireframes

I am often needing to create wireframes for clients during technical site audits. Maybe you’re an SEO consultant or analyst as well, or you want to have a site developed and need to show your developer how you would like the site organized.

I’d like to share a couple of cool tools with you that I find extremely useful when building wireframes of existing sites as well as creating new wireframe mockups for sites to be developed.

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Should I use a Rel=Canonical or 301 Redirect?

Should I use a Rel=Canonical or 301 Redirect?

There seems to be a lot of confusion in the world of SEO today, especially in clients minds and with their technical teams, about when to use a 301 redirect and when to use the rel=canonical tag. My goal with today’s post is to explain the differences and talk through some of the nuances to help you think through which one pertains to your situation. Every situation is different, so take the time to read and figure out which is better for you.

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SEO: It’s all about the Content. And everything else.

SEO: It’s all about the Content. And everything else.

We hear frequently that “content is king”, which I am coming to believe more and more, but the more that I come to believe that Content is King, I realize that content is nothing without other stuff done right. If you have a site with incredible content that deserves to rank, yet your site is terrible, you don’t deserve to rank. This is a waste of awesome.

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SEO Facepalms: Don’t Hide Content Behind Javascript

SEO Facepalms: Don’t Hide Content Behind Javascript

Arguably one of the worst mistakes that can be made with a website is hiding content (inadvertently, not in a cloaking way) from search engines. Since on-page SEO and quality content have become larger ranking factors in the past 2 years (and especially since Panda first rolled out in February), we have to make sure that content is quality and visible.

For optimal SEO benefit, do not develop a site in Flash. And, do not hide content behind Javascript or other code.

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