You know what’s better than ranking for your head terms? Ranking for your head terms plus the longtail variations of those terms that can also drive great traffic. Once you get outside of the head term fixation, you realize that incredible value exists in the longtail of keywords. In fact, over 80% of queries are considered “longtail”, according to this graph:
What I am going to do today is show you how to blow out your keyword list using tools like UberSuggest and Soovle so that you can identify the terms around your head terms so that you can create content and build links to your site using all of the related terms, still rank for your head terms, AND capture the longtail traffic!