Tonight (March 20th) Distilled NYC is co-hosting a meetup in conjunction with iAcquire, another search agency here in New York City. The topic is Content Marketing vs Content Strategy. My talk is on data driven content marketing. We believe that in order to know what content to create, you need to first know: What content […]
Linkbuilding is always a hot topic within SEO, and different schools of thought exist. There’s the Throw Away Your Form Letters approach, and then there’s the school of form letters are great, just make them personalized. I did a lot of linkbuilding at my old job, and am doing some now for clients, and I prefer to take a more nuanced approach.
Different targets require different approaches. Let’s break the types of link prospects into three groups:
- High level – these are the most important links. High quality sites.
- Mid-level – these are valuable sites, but maybe not as hard to get.
- Low-level – when you need mass.
Let’s examine the different approaches required for each.
Read more about Bucketing Link Prospects for Link Outreach …
While I’ve posted a few times about SEO Excel spreadsheets, and I’ve used link profiles a couple of times in blog posts, I’ve never been able to show what a backlink profile full of backlinks looks like. Back to the beginning A healthy backlink profile is one that has links of all types. It is […]
Ladies and gentlemen, another awesome Excel spreadsheet for you to use. Today I have taken the SEOmoz SERP Analysis Tool export and modified it to spin you out a bunch of graphs that will show you where your site might be weak against your competitors. Huge! Before further ado, you can download the sheet here. […]