Put quite simply, I love listening to Martin MacDonald present. I heard him at Linklove (read my recap of it here). I missed a bit of Martin’s presentation at Mozcon due to after-party woes (and free massages in the lobby), but luckily others had their minds blown.
Martin presented on “Creative SEO”, on which he went down the Fishkin-Rains scale:
Here’s his Storify recap: