My phenomenally smart coworker Kate Morris took the stage after lunch to talk about brainstorming viral content. I heard what she was speaking on during lunch, and knew from that point forward that her talk would rock. It did not disappoint.
I think what surprised people most were the tools that she and the Seattle Distilled team use: A brain, a whiteboard, and a marker. Here’s what equals viral brainstorming:
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Here’s her Storify recap: