My phenomenally smart coworker Kate Morris took the stage after lunch to talk about brainstorming viral content. I heard what she was speaking on during lunch, and knew from that point forward that her talk would rock. It did not disappoint.

I think what surprised people most were the tools that she and the Seattle Distilled team use: A brain, a whiteboard, and a marker. Here’s what equals viral brainstorming:

You should Follow @katemorris

Here’s her Storify recap: