Home | Search Engine Optimization | Mozcon Day 2 Recap

Mozcon Day 2 Recap

John Doherty —  July 30, 2011
  • Buffer
  • Vote on Hacker News
  • SumoMe

Day 2 of SEOmoz’s 2011 Mozcon was once again packed with incredible speakers, including one of my favorite SEO speakers and also a super nice guy, Wil Reynolds. We also had the joy of listening to Stefan Weitz from Bing talking about structured data (which was not a yawner, by the way) and Alex Schultz, the Director of Growth for Facebook.

Here are links to the Storify summaries of all the speakers:

How to Earn Outsized Returns in Paid Search with Bill Leake

Schema-ing: How to Catch The Wave for the Next Generation Web with Stefan Weitz (Bing)

Long Tail SEO in a Post Panda World with Matthew Brown

Paid + Organic: Better Together with Melanie Mitchell

How to Earn The Links the Lazy Linkbuilders Buy with Wil Reynolds

Oyster Hotels: A Case Study in SEO with Eytan Seidman

Leveraging Community for SEO + Social Boosts with Kristy Bolsinger

Conversion Rate Optimisation: Developing a Process to Increase Market Share with Stephen Pavlovich

Facebook’s Hidden Marketing Opportunities with Alex Schultz

Happy reading!

John Doherty


Founder of Credo, I'm formerly the Senior Growth Marketing Manager at Trulia Rentals. Previous to Trulia Rentals I ran marketing at HotPads.com. Previous to that I worked at Distilled for 2+ years as an online marketing consultant. In my spare time I shoot lifestyle photography, ski, rock climb, and update my Twitter account.