Eytan Seidman, formerly of Microsoft, co-founded Oyster.com to add value to and compete in the hotels space online. In less than 4 years, they have gone from obscurity to rocking the longtail of searches and they frequently appear on the first page for head terms as well. They are tenacious about linkbuilding and providing value […]
Wil Reynolds from SEER Interactive loves linkbuilding. He loves to talk about linkbuilding. He loves to beat the bad guys by outworking them and being smarter. And he is a really smart guy who has built an incredible team at SEER in Philadelphia. Wil unveiled a phenomenal tool to use to find link prospects using […]
Melanie Mitchell, who works at Digitas in Chicago Illinois talked on how paid search and organic can work together to increase business. During her talk, Melanie gave incredibly interesting data about how paid search affected organic rankings on large sites, such as AOL, during her experience. Follow @MelanieMitchell Here’s her Storify: View “Paid + Organic: […]
Matthew Brown from Audience Wise in Portland, Oregon introduced many of us to the idea of Linked Data, which is essentially a web of content that you can pull into your pages to provide a more custom and high-quality experience to your website pages. Matt gave many interesting ideas about how to structure the content […]
Next up on Thursday was Stefan Weitz from Bing. His talk centered around structured data and how search engines are going to be seeing structured data, especially the new Schema.org microdata, both now and in the future. Us search marketers often have to rely on testing and hearsay in order to know where we should […]
Bill Leake from Apogee Results in Texas got up on Tuesday morning to energize us and take us to school on how to not only earn outsized results in Paid Search, but also how to dominate SERP real estate and use different SEM strategies together to increase your CTR and to lower cost-per-acquisition. He provided […]