The Internet’s Content Problem

The Internet’s Content Problem

The Internet has a content problem. Every day more and more content is being pushed out into the nether regions (ok, that’s inappropriate) of the Internet and most of it is terrible. And worse than that, the good content that is published on the Internet is few and far between and hard to find.

My goal with this blog is to help people get their content found. Because of this I’ve written posts like:
11 Ways To Drive Gobs Of Traffic To Your Site
A Blog Is Not A Content Strategy
Linkbait Is Not A Content Strategy
The Future of Cross Platform Publishing

We’re being inundated with a lot of crap content as well these days. Every post I see on Inbound.org (so basically all content produced by “marketers”) is “How To…”, “X Reasons That…”, “The Ultimate Guide To…” Read more about The Internet’s Content Problem

Becoming A Better Writer

Becoming A Better Writer

A lot of talk has happened about content, content marketing, and blogging in 2012. We can thank Google, Tom Critchlow, and people like CopyBlogger for this, and I truly do. I love content and writing, and content writing and content marketing. I love it so much that I told people to stop blogging if they’re not going to put the time and effort into it.

I often have people tell me that I’m a good writer. That’s not a humblebrag, it’s a statement of fact. The truth is that I have always been a writer and loved writing, but honestly I used to suck at it. I’ve been writing on the Internet, on blogs of various kinds, for a decade now. And honestly, a lot of my stuff used to suck. And honestly, a lot of content I wrote on this site when I started it almost 2 years ago now….sucked.

I think I’m a decent writer and blogger now. So how have I done it?

The answer is plain and simple – I’ve written, practiced, and analyzed the results, and then written some more, practiced new lessons, and analyzed the results, then I write… You get the idea. Read more about Becoming A Better Writer

Prioritizing “Yes”

Prioritizing “Yes”

Alternatively – “When Saying Yes Hurts”

I see a lot of bloggers writing about the importance of saying “no”, and then I often see responses to these such as “Good for you!” and “Alright, way to get your priorities in order!” The interesting thing to me is that when someone says that they are learning to say no, it means they are already really good at saying “Yes.”

You don’t have to learn how to do something if you already know how to do it.

I can’t help but think, though, if sometimes we have to say “Yes!”. I want to talk about the types of people and priority in which saying “yes” is. Hopefully this speaks to the values through which I live my life. I started thinking about this post because I’m currently at TechStars’ Foundercon in Boston, just 5 days after I got back to NYC from Boston, because a respected industry peer asked me to speak in their stead. I wanted to and I needed to. Read more about Prioritizing “Yes”

Why Google Webmaster Tools Impression Data is Worthless

Why Google Webmaster Tools Impression Data is Worthless

One of the hardest parts of consulting, in my opinion, is figuring out which metrics matter to a business, and then reporting on those metrics to the client. Oftentimes, in my experience, businesses are not even sure which metrics to report on, so they report on as many as possible so as to not miss out on any important metrics.

Over time, I’ve better learned (though I’m admittedly still not incredible at it) to help my clients realize which metrics are important to their businesses, and more importantly often their bosses. Read more about Why Google Webmaster Tools Impression Data is Worthless

Content Marketing for Startups

Content Marketing for Startups

On Wednesday June 27th, Distilled NYC held a meetup entitled “Marketing Your Startup”. We had around 100 people in attendance, some regulars and many first-time attendees, at Zocdoc headquarters in Soho. I spoke alongside Tom Critchlow and Dan Shure, both of whom gave great talks on “A Startup Content Marketing Plan” and “Thought Leadership Marketing […]

Be The Expert

Be The Expert

I recently read this article on SearchEngineLand, asking if SEO/online marketing companies might need to protect their company from clients who essentially “go rogue” and start building links in ways that are against Google’s guidelines, and are not necessarily links that you would build for them. The whole article is built around the premise of iAcquire being deindexed (though we should note that this was because of iAcquire’s actions, not their clients’).

I respect Tony Wright and what he has done for the SEO and online marketing community, and this article brings up the important point about SEOs/consultants overall and their clients.

Read more about Be The Expert

Intro to Personal Branding

Intro to Personal Branding

I just published my longest post yet, The Personal Branding Post That Seth Godin Should Have Written. I was inspired by this post over on ViperChill about productivity. In an effort to do the man himself justice, I’ve written this teaser Godin-style. Now, go read the full post. We’re all brands. Regardless of our job or location, […]

From Quick Wins to Hard Work

From Quick Wins to Hard Work

SEO is not about quick wins. I get asked all the time to “give us something that we can do now that will have a noticeable effect”. People, everyone, wants to get the most bang for their buck, and this especially happens in business where there is direct pressure to produce ROI. After all, no one brings in a consultant until they are unable to solve their own problems. At this point, your problems become mine. And if you’ve been seeking quick wins and they’re not working, what the heck makes you think that me giving you quick wins is going to fix your problems? Quick wins have not been solving your issues until now, so why do you think anything is going to be different with my quick wins?

Remember, doing the same thing again and again and expecting different results isn’t smart. It’s actually a sign of madness. Read more about From Quick Wins to Hard Work

Viral Growth Pisses Me Off

Viral Growth Pisses Me Off

Let’s talk about virality and viral growth. I live in New York City and work in online marketing, so I’m on the Internet pretty much all the time. And since I am on the Internet all the time, I notice trends. One trend that I have noticed is that a lot of tech startups are focused on viral growth. When asked how they plan to go, I get an answer along the lines of:

Oh, you know, we’ve got this rockstar developer guru who has hooked us into the OpenGraph, so we’re going to autopost everything you do on our site onto their wall. Then, their friends will see it and we’ll have millions of users in no time and we’ll get bought for 1 billion dollars just like Instagram!

Newsflash for you: this is a terrible idea if your only way to grow is through Facebook.
Read more about Viral Growth Pisses Me Off

Entity Search is Here. What Does It Mean?

Entity Search is Here. What Does It Mean?

Today Google announced that they have rolled out the “Knowledge Graph”, which Matt Cutts explains thusly:

Google has been talking about entity search for a while, and a lot of talk has happened in the past few months, starting with this story on Mashable (of all places) and an interview with Amit Singhal of Google. In that interview, Amit said:

It’s a challenging task, but the work has already begun. Google is “building a huge, in-house understanding of what an entity is and a repository of what entities are in the world and what should you know about those entities,” said Singhal.”

Read more about Entity Search is Here. What Does It Mean?

Tools for Creating Editorial Calendars

Tools for Creating Editorial Calendars

We’re all realizing the value of content and content marketing when it comes to SEO and earning rankings, especially with all the algorithm updates from the past year and the recent Penguin update as well. Content is more important than ever, and even the most skeptical are coming around to see that the time for content marketing is now.

All of that is well and good, but it does us no good if we don’t know how to create an editorial calendar for content creation. So let’s examine some tools that can help us do that. Just like a lot of processes that we think “Man, I wish I had a tool for that”, sometimes you need to try a few to figure out which one works best for you. These should get you started. Read more about Tools for Creating Editorial Calendars

SEO Presentation from General Assembly

SEO Presentation from General Assembly

On Sunday I taught a class at General Assembly, a startup incubator, to a group of Chinese entrepreneurs from the 2012 ECSEL Fellows Program. Basically, they are all entrepreneurs who are running companies that have been dubbed as important to the Chinese future and are pushing forward in their respective industries to make change. Some […]

Competitor Link Prospecting in Microsoft Excel

Competitor Link Prospecting in Microsoft Excel

You all know I’m a big fan of Microsoft Excel, and I love building Excel templates that help you do your work better. You’re in luck, because today I’m releasing to you an Excel template that I love.

I call this one the Competitor Backlink Prospector. Now, SEOmoz has the Labs Competitive Link Finder, but this tool has never quite worked the way I’ve wanted it to. So, I took it upon myself (inspired by my old coworker Ethan Lyon, who is now at SEER) to create this spreadsheet. Read more about Competitor Link Prospecting in Microsoft Excel

Content Marketing Webinar Video

Content Marketing Webinar Video

A couple of weeks ago, I had the pleasure of doing a webinar entitled “A Guide to Content Marketing” alongside Greg from Zemanta. During the hour-long session, we sought to give tips and tricks about content marketing for everyone from a small business operator to professional SEOs listening in as well.

My favorite tip, one that I use frequently, is the value of having a place where you can store ideas as soon as they arrive. Often, ideas that go into your idea-holder will not see the light of day, but some are good enough to be expounded upon further and then written to the point of publishing.

Read more about Content Marketing Webinar Video

Eight Useful Excel Functions for SEO

Eight Useful Excel Functions for SEO

It’s probably not a secret anymore that I love Microsoft Excel for data crunching. Nothing makes me happier than getting a whole mess of data and making sense of it. While I’m definitely not an Excel ninja on the level of Mike Pantoliano, I’ve learned a number of tricks in the past couple of years to help out a lot with my work. Whether it’s keyword research, building a sitemap, or cleaning up URLs and finding duplicates in rows, here are eight of my favorite Excel functions that make my life easier every day.

For all of these, the data is in cell A1, unless otherwise noted.

Stick these in your list of functions!
Read more about Eight Useful Excel Functions for SEO