Hey, are you an agency owner? I work with agency owners to help them grow, including improving their sales close rates! Click here to learn more. Because I spend a lot of my time thinking and talking about sales (best) practices, I’ve come across a lot of monikers that are super useful. I also get […]
I spend a lot of my days thinking about sales and marketing. After all, marketing has been my career for the last decade and I’ve made a good living from it. For the last five years I’ve been helping agencies (and consultants) get more clients through my company Credo. It’s gone well and been a […]
Today I read a great excerpt in Robert Glazer’s Friday Forward (one of my favorite newsletters). Quoting from Robert directly: There is a famous fable about Pablo Picasso that goes something like this. One evening, while enjoying a meal at a restaurant, Picasso—the world’s most influential artist at the time—was interrupted by an admirer. The […]
There are two competing camps on the internet: that companies charging money for things is bad; that the internet is still an amazing place to build a profitable company. I get hate for talking about how marketers can make more money (in completely legal and upstanding ways, no less) on the internet by doing what […]
Working for yourself is an incredible thing. You have freedom, you have flexibility, you can work from your favorite coffee shop or your pajamas or another country completely. Over the last three years I’ve worked from 20+ states in the US and 12 different countries. We’ve moved twice and I take most Friday afternoons off. […]
One of the most common questions I get emailed from consultants trying to build a sustainable consulting practice is around retainers, and how to sell ongoing projects where you keep working with the client long term. The question is usually something like “How do I sell a retainer? I mean, what will I do after […]
As I run my business Credo and speak with consultants and agency owner all the time, I get two answers to my question of “What’s your biggest challenge in your business?”: Don’t have enough qualified leads to turn into clients; Don’t have enough time/working way too much. I recently polled a group of agency owners […]
Hi, I help solopreneurs and agency owners grow their business without adding more headcount or making less profit. Check out what coaching with me looks like here. I get emails and see LinkedIn posts weekly from freelancers and solopreneurs who are struggling to make ends meet. This always makes me sad, because when you run […]
Today I saw a tweetstorm from someone I respect in the consulting space who was essentially saying that as a leader or an executive, your job is to make change happen, not to be popular. He went on in that to tell the story of doing away with a margarita cart “tradition” on his team […]
Building an agency or successful consulting business? Then read this first.
I will never forget September 29th, 2015. This was the day after I got laid off from my last fulltime job (19 months, where does the time go?) and I was laying in bed. I’m an ENTJ with a Type A personality (aka, I can never sit still) so even though I was unemployed and didn’t have to worry about money until the end of the year because of the severance I received, my mind was already spinning with what I was going to do next.
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