JFD John Doherty
FREE AGENCY PRICING CALCULATOR

How Much Are Your Agency's Services Really Worth?

Most agency owners undercharge by 40–60%. Enter your numbers below and find out exactly where your pricing should be, and how big the gap is.

Tell me about your agency

5 questions. 60 seconds. Use the numbers you already know. We'll do the math per client for you.

Please fill in all fields correctly before calculating.
Your monthly revenue & costs
Add up all your monthly retainers. This is your total recurring income right now
Payroll + contractors, people cost only!
We'll automatically break your revenue and costs down per client
Annual value you generate for a typical client
How much revenue or savings does your work drive for one client over a full year? Example: 10 leads/mo × $2,000 avg deal × 12 months = $240,000/yr.
Your sales pipeline (last 3 months)
Prospects you got on a sales call or sent a proposal to
Retainer clients you closed in that same period

No spam, ever. Your numbers stay private and are used only to calculate your results.

Your Current Retainer
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Your Cost Per Client
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Your Monthly Margin
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Your recommended three-tier pricing structure
Entry
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Core deliverables only. Your absolute floor.
Full Service
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Everything they need to win. Your optimal positioning.
Premium
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Next year's results, this year. Accelerated delivery, maximum bandwidth.
Your Sales Effectiveness
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