Most agency owners have no idea what a buyer would pay, or what's keeping their number low. Answer a few questions and find out where you stand today.
Tell me about your agency
About 2 minutes. You'll get a valuation range plus a factor-by-factor breakdown showing exactly what's moving the needle.
Your financials
All revenue — retainers, projects, one-off work. The full top line.
Your salary + distributions + any perks the business pays for you. This gets added back for valuation purposes.
What's left at the end of the year after paying everyone (including yourself), contractors, tools, rent — everything. The amount sitting in the business account. Negative is fine if the business isn't profitable yet.
Your target sale price. We'll show you the gap between where you are today and where you want to be.
What drives your value
What percentage of your revenue comes from retainers or recurring contracts vs. one-off projects?
How much of your revenue is concentrated in your biggest clients?
How long does the typical client stay with your agency?
How dependent is the agency on you personally for delivery, sales, or client relationships?
Do you have a management layer, and how long have your key people been with you?
How many distinct channels consistently generate new business? Referrals, owner relationships, inbound, outbound, partnerships, etc. each count as one.
Do you serve a specific niche or industry, or are you a generalist?
Are your clients under signed contracts (MSAs, SOWs, retainer agreements)?
How well documented are your processes, SOPs, and delivery playbooks?
Your numbers stay private and are used only to calculate your results.
