After 10 years of building and selling 2 agencies, and working with 500+ agencies over my career, I'm a full-time coach who helps agency owners do what I did: double their agency year over year and have it in a place to sell for life-changing money in 3-5 years.
Or, if your goal is to make great profit and have an amazing life while running your agency, we can do that too. I did both at the same time.
I'm not a business coach who read a book and started selling advice. I built Credo, a marketplace connecting companies with vetted digital marketing agencies. Grew it from $2.5K/month to $18K/month in 7 months, kept scaling from there, and sold it for 5x EBITDA. Then I built EditorNinja, a productized content editing service for marketing teams. Grew that one too. Exited to our largest competitor.
Two businesses. Two exits. And I had a great life while building both, because I learned early that grinding 80 hours a week isn't a growth strategy. I hired my first coach in late 2017 when Credo was at $18K/month and I had no idea how to scale further. That decision changed everything for me, which is why I now do this for others.
Along the way, I worked with hundreds of agency owners on every problem you can think of: pricing, lead generation, sales, hiring, firing, operations, positioning, and figuring out what to do when it all feels stuck.
I didn't become a coach because I couldn't do anything else. I became a coach because helping agency owners build better businesses is the thing I'm best at.
Here's what I know to be true
Most agency owners are great at their craft. They can do the work better than almost anyone. But the business side? Pricing, sales, operations, hiring, knowing what to focus on next? That's where things fall apart.
I've sat across from hundreds of agency owners who were stuck at the same revenue for years. They'd tried courses, masterminds, and coaching programs that gave them generic advice. Nothing moved the needle.
The reason is simple: most advice is too generic. Your agency isn't generic. Your problems aren't generic. And the path to doubling your revenue isn't a template someone sells for $497.
That's why I only work with 14 agency owners at a time. Every engagement is hands-on. I get deep into your numbers, your operations, your sales process, and your team structure. Then we fix what's broken and build what's missing.
What happens when we work together
People come to me for the strategies: pricing, lead generation, sales systems, operations, hiring. That's the work, and we do it well.
But here's what my clients tell me they didn't expect: the biggest value is having someone outside their business to think with. One client said, a few weeks into our engagement: "I feel much more focused on what I need to do. Some of the clarity you've given me..." and then he closed his first new deal that same week. He said ideas had "bounced around my head, but I hadn't brought them out." Sometimes you just need someone who can pull those ideas out of you and help you act on them.
Another client put it simply when we talked about continuing to work together: he wanted to keep the "coaching aspect of keeping me accountable." When a difficult client situation came up and he was tempted to just drop them, he said, "This is the value of coaching, giving me perspective that I didn't have. Thanks." That's real. Running an agency is lonely. You can't talk to your team about whether to fire someone. You can't ask your clients if your pricing is right. You need someone who gets it, who's been there, and who will tell you the truth even when it's uncomfortable.
The accountability matters too. Not in a "did you do your homework" way, but in a "you told me you were going to raise your prices three weeks ago and you still haven't, so let's talk about why" way. As that same client said: "This is what a coach is for. Downside, good side."
Many of my clients double their revenue within 6 months. Most make back their investment in the first 6 weeks. I'm not going to promise you those results, because your outcome depends on you doing the work. But my track record speaks for itself.
I'm not interested in being the coach with 500 clients and a course funnel. I'm interested in being the coach whose clients actually get results. That's a different business, and it's the one I chose to build.
