Most agency owners undercharge by 40–60%. Run your numbers and find out exactly where your pricing should be.
Calculate My Pricing →If you don’t know what your business earns per hour of labor, you can’t scale it cleanly.
Most agency owners skip this number. But it holds the key to unlocking profit and growth.
Most agencies think in terms of revenue.
Revenue feels like growth.
But revenue alone doesn’t tell you:
Whether you can hire safely.
Whether you’re underpricing.
Whether complexity is outpacing margin.
Whether growth is actually improving your life.
There’s one number that tells you all of that.
Even if you don’t bill hourly, your business still converts time into revenue.
If your agency makes $80,000 per month and your team works 800 hours per month…
Your effective hourly rate is $100.
That number determines:
How profitable you really are.
How scalable your structure is.
How stressed growth will feel.
Me either, and I haven’t in 14 years. When I ask agency owners what their hourly rate is, most leave it blank.
Not because it doesn’t matter.
But because they’ve never measured it.
And without measuring it, they can’t increase it.
In a service business, where hours = money, you have to know how much your time is worth, even if you don’t charge that way.
It takes less than 60 seconds.
See:
What your agency is actually earning per hour
The gap between where you are and where you want to be
How much revenue you’re leaving on the table annually