The other day I saw Rand Fishkin’s tweet linking to this article that shows that, as Rand says, “evergreen content that ranks beats everything else:”. I am, of course, inclined to agree and because I can’t keep my mouth shut on topics like this I tweeted this:
@randfish HotPads got Lifehacker coverage in 2011 that still drives 2-3k visits per month that convert.
— John Doherty (@dohertyjf) October 3, 2015
Then an interesting discussion happened between myself and Patrick Coombe, who is someone that I respect and value his opinions. He raised the point of nofollow links and how some people still think that there is no (business) value in them. This was the discussion (full tweet discussion here, image below because Twitter’s embedding doesn’t work like I need it to): At one point in that discussion I said this, to which Rand replied that now that I’m no longer at a big company, I may think differently:
— John Doherty (@dohertyjf) October 6, 2015
Obviously I believe that there is business value in high-authority nofollowed links, but I’ve come far away from thinking about links as “followed” or “nofollowed”. So, I am curious as to the rest of you. Do you still think of links as follow/nofollow, or is a link a link?
The poll closes in 2 days and I will publish the results after.